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The Marketing Strategy Research of Business Hotel Based on Service Experience

Author: TangZuo
Tutor: YuXuZhou
School: Central South University for Nationalities
Course: Business Administration
Keywords: business hotel service experience brand marketing strategy
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 52
Quote: 0
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Abstract


With the rapid development of China’s economy, the enterprise business exchangesbecome more frequent. Tourism market which continues to increase the demand forhotel has gradually become mature. In this situation, the business hotel in our countryhas won the favor of consumers, and has the rapid expansion at the same time.Business tourism has led the development boom of business hotel, the majordomestic and international hotel groups are actively involved in the field of businesshotel, want to grab a slice of the development of the hotel. Business hotel in China,however, is still in its infancy, lack of molding products, famous brand and managementtalents. Management and service quality should be improved, and the overall businesscompetition of the hotel industry is a bit confusing.Starting from the current development of the business hotel marketing theory, weanalyze the opportunities and threats coexisting marketing environment that thebusiness hotel is faced, then summarize the marketing strategy and brand marketingstrategies of the hotel service in order to improve the current chaotic situation of thebusiness hotel, What’s more, promote the sustainable development of China’s hotelindustry.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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