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Trademark is a mark of the commodity , which is a marker of commodity producers or operators distinction between the use of other similar products . Food trademarks are a variety of trademark , it is a variety of forms , mainly on the text of the word mark , as well as text, graphics , letters , combination of elements , such as food trademark , that food trade names . Under the market economy system , China's food industry has ushered in a more intense market competition . Study food name of the language , has a positive significance on the development of sustainable food brand . This paper examines the characteristics of the food trade names , explore the functional value of the food trade names , and from a cultural as well as social and psychological point of view , its doing the analysis , pointed out that the main problems of the food trade names and nomenclature . First, from the perspective of the language to inspect the food trade names . The voice side, most of the food trade names catchy , easy to read and identify . Multi- use two-syllable , three-syllable and four - syllable words , rational use of phonological stress Pingze , reduplicated onomatopoeia and homophonic voice means making food trademark name sounds melodious sounds catchy . The choice of words , the structure of food trade names are mostly partial formal derive least . Semantic aspects , examine the wording of the food trade names diversified , personalized features , and their emotional , image color as well as stylistic color . Grammar , starting from the structure analysis reveals grammatical attributes of the food trade names , examines the distinctive features of the food trade names , cognitive function , advertising and promotional function , social function and aesthetic functions . Secondly, the focus from the point of view of language and cultural relations of the food trade names material , institutional , spiritual and cultural visits the food trade name contains the rich culture of the Chinese , but also by the profound impact of the Chinese culture , and continue to spread culture . Third , according to the survey , and the results of psychological experiments , respectively, investigated the relationship between food trade names and consumer psychology and social psychology . Finally, the main problems in the food trade names , and in turn investigated nomenclature .
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