|
The end of the 20th century , our city marketing road open . In this context , the image of the city piece came into being . It can be said that the urban image of the film is both \After years of development , these are short , thin structure of the text , but in the performance of the different forms of audio-visual text style to diverse creative means and effective referral function for the development of China 's tourism , business cooperation , international exchanges the project bid , such as contributions to be reckoned with , and a surge in the media world filled with uncertainties . Therefore , the image of the city plate as the object of study, a comprehensive analysis of ways it is the origin of the background , the course of development , performance practices , dissemination channels is extremely necessary . In view of this, we will learn from film and television arts school , advertising , marketing , communication studies , aesthetics, semiotics and other disciplines related theory from a multifaceted analysis of China 's urban image of the film changes and development , and rich with examples argument. First , at the city image of the film trace the origin , and then talk about the rise of urban image of the film background and creative motivation , the beginning and the status quo of China 's urban image of the film is presented to you . Secondly, the conversion of this paper from the city attribute of the image of the film , the creative embodies the type changes , the four media strategy discussed in more detail on the changes and development of China 's urban image of the film . Finally, from these two aspects of the efficacy and shortcomings of China 's urban image of the film review.
|