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A Study of Core Competitiveness of Newspaper Groups

Author: LiuYanJun
Tutor: ZhouGang；LiYaLi
School: Tianjin University
Course: Public Administration
Keywords: Newspaper Group Core competitiveness Evening News
CLC: G211
Type: Master's thesis
Year: 2010
Downloads: 112
Quote: 0
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Abstract


At present , the Chinese press has entered the era of the development of the Group , Newspaper Group building in China is still in its infancy , in an increasingly competitive media case , how to enhance the strength , won the competitive advantages of scale , the goal of bigger and stronger in China Media Group must face and urgent problem , and to crack this problem , and must rely on the core competitiveness . Firstly, starting from the basic theory of the core competitiveness of enterprises and optimize selected based on a comprehensive analysis of the theory and knowledge in the field of general management, sociology , journalism , communication studies , from the general to the specific . logical deductive process , sort out the general idea of the core competitiveness of the newspaper Group and research methods ; Second, in Western newspaper Group of the history and current status of the review of the three stages of development of the Chinese newspaper Group ; once again , the Group 's core competitiveness of the foreign media , and understand the characteristics of the foreign media group with core competitiveness , and newspaper groups in China to build the core competitiveness of inevitability. Finally, a comprehensive analysis and logical induction , summed up the definition of the core competitiveness of China 's Newspaper Group , characteristics derived analytical model of the core competitiveness of the Press Group , and its a more systematic analysis and discussion . On this basis , noting that the point of breakthrough in the development of the core competitiveness of the Newspaper Group . Reality Reference Newspaper Group to develop core competencies in the microscopic study level , through the empirical analysis of the core competitiveness of the Media Group \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Organization and management
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