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New era of visual language media online advertising

Author: XiaoZuo
Tutor: GuoChunFang；ZhangXu
School: Jilin College of the Arts
Course: Art of Design
Keywords: Online Advertising Visual language Visual language elements Design principles Audience psychological
CLC: J524.3
Type: Master's thesis
Year: 2010
Downloads: 158
Quote: 0
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Abstract


Development of the network changes the way information dissemination, but also changing the advertising business model. Online advertising more and more attention, in this context, the visual language of our online advertising in-depth study is necessary and meaningful.Online advertising is the advertiser to determine ways to pay for the use of online media. Target consumers send by giving useful information, its purpose is to influence people right the advertised goods or services approach, and thus trigger the action for benefits Ershi advertisers. As networks grow and technology advances, online advertising visual language of design is also changing. This web-advertising content, classification characteristics, based on empirical research to further explore the visual language contains the basic elements and design principles. The main elements of visual language include: text, color, graphics,They have their own visual design and effects of the use. Basic principles of visual design, including the principle of unity of form and content, highlighting the principle of theme, emphasizing the principles of integrity, and Web with the principle.Online advertising design, aims to be of concern to the audience, therefore, the paper received the audience in-depth psychological analysis, and discusses the importance of audience demand. And thus the starting point of the visual design of online advertising some basic strategies: interactive strategy, individual strategy, traction strategies. This paper analyzes the existing problems of network advertising, and propose targeted solutions.

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Advertising
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