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Commercial exhibition space design and brand image research

Author: ZuoZuo
Tutor: DongChi；TuZhiFen
School: Jilin College of the Arts
Course: Art and Design
Keywords: brand humanization display space
CLC: J525.2
Type: Master's thesis
Year: 2010
Downloads: 143
Quote: 0
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Abstract


After the arrival of brand communications era, the gradual homogenization of the product today, the brand image of the gradual spread of attention has been paid attention. Commercial exhibition space designed as a primary means of shaping the brand image can be the brand’s overall style, brand culture, meaning, and industry characteristics, the natural landscape, human thought and so closely associated, as a whole show to audiences. Compared to other media advertising, have a more intuitive transmission.But nowadays many display designs often blindly follow the trend and be away from the brand culture and brand, content and other factors, which spread from the brand to achieve the purpose. In this context, the topics through the elaborate business display space between design and brand, to seek new display space against the background of the principles and basic rules of design, meantime, updating the concept of exhibition design, providing theoretical guidance for the brand exhibition design, and reasonable use of various principles and laws designed to display the desired business information transferring effect. Through the display space by a reasonable performance, we can increase audience awareness of the brand, thereby contribute to create a strong image of the brands.

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