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Study on the Chinese Animation Industry Efficiency and Development Strategies

Author: ZhangZuo
Tutor: SunXiXiang
School: Wuhan University of Technology
Course: Business management
Keywords: Animation industry chain Data envelopment analysis Industrial extension Linkage mechanism
CLC: F719
Type: Master's thesis
Year: 2010
Downloads: 532
Quote: 1
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Abstract


In recent years, the animation industry has become a new growth point for the world economy, while creating huge economic benefits, and provide consumers with a beautiful spiritual enjoyment. The animation industry in the international arena known as the \Development of animation industry to get national attention and great support. In recent years, China's development of the cultural industries are becoming increasingly seriously, greatly improving the policy and capital support for the animation industry. The local government is also striving to nurture local animation industry, national and local-level animation industry base mushroomed establish the animation business representative approved the development of the road is also the original animation accumulated wealth and brand value, which is China's animation industry development of favorable surface. However, the efforts of the investment in the animation industry and concerns for the government and society, the development of China's animation industry is still quite lag, regardless of the original strength of the animation, or the operational capability of the animation market, China's animation industry with the United States, Japan and other animation power between there is not a small gap, leading to imbalance in the input-output ratio of the entire industry, the local animation industry is a serious shortage of industrial efficiency. With the development of the animation industry, theorists animation industry enthusiasm rising. Some scholars from the animation industry, industry characteristics proposed to strengthen the original culture, explore animation diversified communication channels, and expand the development of animation around industry development suggestions, some scholars constructed from the animation industry in the industrial chain and improved angle situation development of strategic planning for the animation industry. In this article, the authors on the basis of the existing research, development status of China's animation industry is based on a comprehensive evaluation of the use of data envelopment analysis of the efficiency of the development of China's animation industry, and the development of local animation industry in China based on the results of the evaluation strategy. The text is divided into five parts, the first and second chapter describes the animation industry efficiency evaluation theory and reality background, analyzes the main crux of the problem of China's animation industry and explore the DEA efficiency evaluation of applicable model for subsequent empirical research and the countermeasures offered words pave the way. In this study, the core part of the third and fourth parts. Chapter 3, the authors selected 13 key areas as the DEA efficiency evaluation of the decision-making unit, the output value of the industry, the number of original animation as output indicators animation industry base, number of employees, the number of enterprises as input indicators, using the CCR model of China's animation industry development of DEA efficiency evaluation, and the evaluation of the results of a comprehensive analysis. Chapter evaluation based on the development strategy, improve the animation industry chain, the establishment of a linkage mechanism of the animation industry in the development of the government, industry associations, enterprises, innovation and high-end animation talent training mechanism and standardize the development of animation industry base four main aspects.

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