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Design and Implementation of Bank Customer Relationship Management System

Author: WangJing
Tutor: LiuMengJuan; ZhaoHong
School: University of Electronic Science and Technology
Course: Software Engineering
Keywords: Customer relationship management(CRM) enterprises B/S
CLC: TP311.52
Type: Master's thesis
Year: 2013
Downloads: 17
Quote: 0
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Abstract


Customer relationship management, customer-centric requests the enterprise toestablish closer ties with customers, to care about their customers, to establish a longterm, the good customer relationship with customers, and to strengthen thecommunication with customers. HSBC and the author jointly make up the design team,targeted to customer relationship management system developed for this trade SMEs.Used this as an opportunity the company integrate business processes, managementprocesses and corporate resources, and strengthen tightness with customers in order toenhance the profitability of the enterprise.In this paper, the research on the theory of customer relationship managementsystems and related technologies and comprehensive needs analysis system, theimplementation of the system is determined for the specific use of the object. In thispaper, the design of systems using B/S three-tier architecture model design is moresuitable in SMEs: both for the convenience of the client’s management, but also to avoidlike the C/S structure system operation and maintenance cost. In this system, MicrosoftSQL Server2008is used as database server, Microsoft Visual Studio NET2010used asdevelopment platform, C#used as language for application development, andADO.NET technology used to achieve efficient database communication on theInternet.Consider the process of software development, database management technologyand algorithm analysis and design, software development related technologies, coupledwith the HSBC the specific circumstances of the research, the system has in-depthanalysis of information on all aspects of customer functions. According to the divisionof the functional modules, the system mainly consists of four functional modules: thefour modules of the system management module, customer resource managementmodule, business process management module and analysis and decision managementmodule.After multifaceted test, the system can basically meet the needs of users, whosefunctions and performance are relatively stable and have features such as strong faulttolerance, lower than the misuse capacity and fault recovery capabilities. Follow-upsystem to use in the process will be maintained, and further the function module will be improved further.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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