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The Livelihood of the People Web Hot Issues of the Empirical Analysis

Author: ZhongBaoJing
Tutor: YuRuiXiang
School: China University of Geosciences
Course: Communication
Keywords: Network hot issues Involved the subject Influence public opinion
CLC: G206
Type: Master's thesis
Year: 2013
Downloads: 10
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Abstract


Along with the development of the intelligent digital information technology, Internet gradually changed the people obtain information consumption habits, media influence people’s way of thinking and way of life, the network media become important social resources, Shared on the network interactive connected to various forces. Onlookers is power, network synergies, agglomeration effect, the butterfly effect is obvious, in reality are difficult to overcome geographical boundaries are often events quickly fermentation become hot spots of public opinion on the Internet. Based on network in2011people’s livelihood such hot issues as analysis object, for the period of33classes network the basic characteristics of the hot issues of the people’s livelihood, spreading effect, influence factors and other issues for research, discusses types of events over a period of time become a hot spot.This article is divided into five chapters to the network and people’s livelihood such hot issues to be analyzed. The first chapter, the research origin, the research methods. The second chapter, the network class social hot events defined. The content of this chapter for network class and people’s livelihood, basic characteristics, belong to category is defined. Made in this paper, the basic information of the selected sample, for this article research object to the introduction of the system.The third chapter data analysis from the user’s attention, the respect such as number of media content analysis of events the mapping relationship between information and influence public opinion, and hot issues in2011the people’s livelihood type of network public opinion influence rankings, as the main body in the next chapter discusses involved in events do matting; Chapter4:empirical analysis involved subject to events, the influence of public opinion, summarized the influence factors of derivation based on events, put forward hot issues involved subject in the people’s livelihood network public opinion has a dominant influence to the size of the hypothesis, the10representative class network hot issues involved in the main body of the people’s livelihood to performance are described, and build the response index, index and influence public opinion by calculation rank correlation coefficient, and empirical the leading role of the involved main body. Chapter5, summary the content as a whole, this paper mainly research results and conclusion is put forward.In this paper, through the data and empirical methods in2011the people’s livelihood hot event propagation network evolution process has carried on the microscopic analysis of the macro, academic quite a lot of research to realize the importance of involved subject to deal with, but the study did not deep analysis, this article attempts to strengthen the analysis of the involved main body, the more prominent and highlighted the events involved subject deal with the important position and role.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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