Dissertation > Excellent graduate degree dissertation topics show

The Exploration and Analysis on the Digital Development of Fashion Periodical

Author: WangXinRan
Tutor: ChenWeiJun
School: Jinan University
Course: Communication
Keywords: Fashion Periodical Digitization Rayli Brand
CLC: G237.6
Type: Master's thesis
Year: 2013
Downloads: 172
Quote: 0
Read: Download Dissertation

Abstract


In the21st century, fashion periodical industry has flourished in our country. Butafter the rapid development peak, many drawbacks of it have come up, such as fuzzypositioning, homogeneous content, disproportionate distribution channel,non-innovative promotion means, etc. Meanwhile, with the fast development ofInformation Technology in the1990s, digital media’s popularization brought theearth-shaking changes to people’s reading habit and lifestyle; also make traditionalpaper media encounter unprecedented crisis and challenges. Due to the bottlenecks ofperiodical itself and the surge of digital media, Chinese traditional fashion periodicalswere thrown into jail.But to be sure, traditional paper media will never disappear nor lost marketingvalue by virtue of its reading cultural heritage for thousands of years. At this time,digital transformation and media convergence are the wakeful traditional media’sinevitable choice, so with the fashion periodicals.As the only China Famous Brand of our fashion periodical industry, Rayli hasbeen leading domestic fashion media since its publication in1995; also go ahead indigital media domain with the unique development strategy in recent years. Takingthis typical case as research object, the thesis analyzes Rayli’s digital media feature aswell as the success and deficiencies of its digital transformation, in order to providereference for the whole industry’s digital development. Under the new Media Ecology,fashion periodical publishers should face the opportunities and challenges activelywhich is taken by the digital wave, and reap the rewards in brand insistence, brandinnovation and brand extension. To be specific, publishers could strengthen the printmedia’s core competitiveness, then make innovations of content, channel,advertisement and event to the digital domain, also could cooperate with theelectronic commerce, thus developing the digital Blue Ocean Strategy in accord withthe periodical features.

Related Dissertations

  1. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  2. Research on the Brand Establishment of Amateur Swimming Clubs in Fuzhou and Xiamen,G861.1
  3. The Research on Construction of the Prawn Regional Brand in Zhanjiang,F326.4
  4. Study on Brand Strategy Model of Agricultural Processing Enterprises of Hubei,F326.5
  5. The Research of the Utility of Tourism Destination Brand,F224
  6. Study on Brand Management Strategy of Dalian Catering Industry,F719.3
  7. A Study on the Mode of City Tourism Brand of Xuzhou,F592.7
  8. A Study on Evaluating Brand Competitiveness of Department Store,F721;F224
  9. An Empirical Study on the Impact of Brand Equity of Bank on Individual Investor Decision-Making Behavior,F832.2;F224
  10. A Cross-cultural Comparison of Luxury Perceived Value and Brand Attitude,F273.2;F224
  11. Brand-Building Strategy of Agricultural Products in Guangxi,F323.5
  12. Mudanjiang tourism destination brand building research,F592.7
  13. Statics of Luxury Brand Communication Based on the Case Study of LV,F273.2
  14. The Research into Selection and Cultivation Development of Core Brand in ZJ Cigarette Market,F426.8
  15. Hengyang City Tobacco Company cigarette brand development research,F426.8
  16. Zhangjiajie Tobacco Company Marketing Strategy,F426.8
  17. L Crystal Ornaments Company Business Plan,F426.8
  18. Semir Brand Communication Research Based on Social Identity,F426.86
  19. Research on the Game between Manufacturer and Retailer in One Two-sided Market,F721;F224.32
  20. On the Brand Establishment in West Tourism Development,F592.7
  21. Research on the Brand of Ethnic Minority Areas,F273.2

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications
© 2012 www.DissertationTopic.Net  Mobile