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Study on the Development of Online Menswear Products Based on Data Statistics

Author: WuXiaoYi
Tutor: ShenLei
School: Jiangnan University
Course: Fashion Design and Engineering
Keywords: online men’s wear brand data statistics product development mode
CLC: F724.6
Type: Master's thesis
Year: 2013
Downloads: 89
Quote: 0
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Abstract


The development of online shopping has brought new opportunities and vitality forclothing market, as well as the production of all kinds of online brands. Online shoppingprovides great development space for all business forms. In all of the online shoppingcategories, men’s wear is the most potential. As to adapt to the online shopping developmentwith rapid change demands, online men’s wear brand faces operation mode adjustment andtransformation. So this article take the online men’s wear brand as the main research object,using the derived software as a auxiliary tool based on the background of the era of big data tocomprehensive analysis and proposed requirements and new patterns. This article takesproduct development as an example, the method can be mapped to other aspects of the wholeonline men’s wear brand and the brand can get improved in apparel online shopping market.In order to achieve this goal, the article analyzes mainly from the following severalaspects: First of all, through the analysis of the network shopping environment situation, thearticle summarizes its characteristics and trends, as well as the impact of the produce anddevelopment of auxiliary application software, then specific to elaborate online men’s wearbrand and basic content of product development. The article introduces the importance of bigdata in today’s global economy and the research and development of data statistics software inthe online shopping, which can fully explain the huge application value and also prepare forthe following application ideas. Next is the idea of data statistics application in productdevelopment of men’s wear brand, including the differentiation in product development fromoffline traditional men’s wear brand and modern online men’s wear brand, and then summarydata statistics and analysis software categories and choice principle to further clarify the valueof application of statistics in the brand product development. Last is to take shirt as anexample in men’s wear products category to elaborate the data statistical application in thedesign and development process, then concluded new product development mode that issuitable for the modern online shopping environment of men’s wear brand.In the process of research, I get to know online men’s product development model athome and abroad through practical cooperation with garment enterprises, field market survey,the network data collection and so on. By using the combination of practice and theory, thearticle explores deeply to analyze the application mode of network data statistics in the men’swear brand product development. Finally it established a mode of product development whichis suitable for the development of modern online shopping, and also provided practicereference for the online men’s wear brand product design and development of China.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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