Dissertation > Excellent graduate degree dissertation topics show

Kenfeng seed brand management research

Author: RenRongRong
Tutor: WangYuLian
School: Heilongjiang University
Course: Business Administration
Keywords: brand brand management Kenfeng Seed industry
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 18
Quote: 0
Read: Download Dissertation

Abstract


Crop seed industry is the core of the national strategic and fundamental industry,along with the globalization speeding up, the crop seed industry’s development in ourcountry is faced with a fully new、comprehensive、high level challenges and an urgentneed to have the new brand of the innovation spirit. The brand strategy of seed industryis the core content of seed industrialization, is match the need of seed enterprise’s owndevelopment, also the weapons that participate in the market of internationalcompetition.This paper makes an empirical analysis of brand management of Kenfeng Seedbased on domestic and foreign brands and brand management theory. It proposed abrand management optimization scheme and the implementation of security system forKenfeng Seed through Kenfeng’s present situation of brand management and seed brandmarketing environment analysis, Hope it can help the brand management’s developmentand maintenance of Kenfeng Seed through the research of this paper, and for a numberof seed enterprises implement brand management strategy for reference, provides areference ideas for the seed enterprises who have difficulties on creating a strong brand.

Related Dissertations

  1. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  2. Research on the Brand Establishment of Amateur Swimming Clubs in Fuzhou and Xiamen,G861.1
  3. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  4. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  5. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  6. Clouds of high - end brand personality cultural meanings of the,F273.2
  7. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  8. PXSF Nursery School Service Marketing Management Analysis,G617
  9. Research about the Process of City Sport Brand’s Construction,G80-05
  10. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  11. China's basic education brand development research,G639.2
  12. Longliqi direct Strategy,F426.72
  13. \,F426.82
  14. Brand identity narrative construct,H04
  15. Marketing Strategy Research of Zhangye Power Generation Go.,LTD,G124
  16. Hunan Satellite TV entertainment programs industry model,G222
  17. Study on Brand Strategies of the Story Magazine,G237.5
  18. Study on the Ability of Anti-financial Crisis of Famous Enterprises,F272;F224
  19. The Brand Sport Events Development of China in Post-Crisis Era,G80-05
  20. Empirical Study of the Economic Development Driven by Brands in Jilin Province,F127;F224
  21. On the Unification of Product Image,F224

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile