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The Research to the Marketing Policy of Yinchuan Jinhe Diary Co.,Ltd.

Author: LuoWenZuo
Tutor: WangZhongMei
School: Ningxia University
Course: Business Administration
Keywords: Diary Marketing policy Competition environment Marketing strategy
CLC:
Type: Master's thesis
Year: 2014
Downloads: 10
Quote: 0
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Abstract


The paper analyzed the competition environment of JINHE Diary Co. Ltd. by the method of Five Force, SWOT, and4P. It indicated the development status of domestic Diary Industry, the current marketing of JINHE Diary Co. Ltd., and deeply analyzed the existing problems in JINHE. It finally decided the target market, marketing position and marketing strategy, and gave advices to product policy, price policy, channel policy and promotion policy.

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