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Accompanied by a series of global warming and other environmental issues haveincreasingly came into view, a kind of low energy consumption, low pollution, low emissionmainly of new sustainable development model, that low－carbon development model emerged.Low－carbon consumption, as an essential component of low－carbon economic development,which plays a vital role in improving the quality of people’s lives and deploying our resources inreason. China is a big clothing consuming country, whether its consumption is productive or not,greenhouse gas emissions caused by it are quite amazing. Consumers are direct users of clothing.Legitimately guiding consumers in the apparel consumer aspects of carbon emissions is essentialand is the most direct.With the continuous improvement of living standards, consumers gradually abandon thesimple frugal consumer ideology, and turn to mindless consumption, extravagant spending. Themorality of their lack of material needs and desires of the infinite understanding of therelationship between man and nature in the consequences that ultimately led to the gradualscarce resources, increasing environmental destruction. Dissertation, which consider the informalsystem as the research perspective, consumer as the research object, select the sense of socialresponsibility, individual consumption values, herd mentality and conspicuous psychologicalfactors such as informal system, using the questionnaire survey and other research methods tostudy the informal institutional factors on consumer spending behavior of carbon clothing. As aresult, we can build low－carbon consumption culture, create sense of responsibility, build low－carbon consumption values and other informal system pathways. Best of all, to actively guidethe low－carbon clothing consumption can be very necessary and the most feasible.
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