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Unisex Fashion Design and Brand Marketing Research

Author: ChenXing
Tutor: PanLi
School: Dalian University of Technology
Course: Art of Design
Keywords: unisex clothing design innovation unisex fashion brand brandpromotion
Type: Master's thesis
Year: 2012
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In recent years, along with the ideas and the increasingly open and pluralistic, no gender fashion apparel once swept the fashion world, became the leading public consumption in a unique fashion, this thesis will no sex of apparel design research and adapt without sex of brand promotion strategy makes overall analysis.In sociology and psychology from the angle analysis of the prevalence of no sex of garment underlying cause, review of no gender dress the evolution course, summed up the gender of costume design style and features." Unisex " means " no sex tendency of clothing". In the first World War, western dress without gender has surfaced, appears similar to today’s modern mainstream complete sets of men and women clothing dress style. No sex clothing in various media occur with increasing frequency. The fashion industry and the rise of a plurality of collision communication, become current without gender and quickly occupied the international clothing fashion background.Apparel innovation and branding aspects of the topic never gender(Unisex),combined with the creative elements and classic case studies, objective review of gender-free clothing, and to explore innovative gender-free clothing, and in line with market-oriented and driven the perfect combination of fashion trends. Its purpose is to explore gender clothing innovation and brand, there by changing the male and female wardrobe. With the development of social, political, economic, scientific, men’s and women’s clothing style tends to diversity and ideas to an increasingly open, gender-free clothing sweeping the fashion world, is bound to lead to a unique wave of clothing sweeping the fashion world, is bound to lead to a unique wave of clothing.Between men and women get rid of the gender differences in clothing style plays an important role in the fashion and development.With economic development, market development, the domestic garment enterprises are gradually converging with the world at the same time bring new opportunities, it also brings competitive pressure. This paper describes the gender-free clothing brand to compete with international apparel brand. Compared to international companies in the new tasks of the new economic era, the domestic garment enterprises, we need a better understanding of the domestic consumer psychology. Should give full play to the home a competitive edge, and on this basis, drawing on the excellent experience of learning a foreign garment enterprises to further strengthen the competitive strength of domestic brands on the gender of the clothing market. Unisex clothing market and research started relatively late, few people from the perspective of market system of surveys and in-depth analysis and study. This article through to the neutral clothing market undertakes on-the-spot survey, collect, collate the first-hand data, and the data were statistically analyzed on the basis of gender, clothing brand marketing strategies and suggestions are proposed.

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