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Ethics Investigation of Economic Service Quality

Author: LiuYuCan
Tutor: WeiJianGuo
School: Shanxi Normal University
Course: Marxist theory
Keywords: Economics Service The quality of Service Ethics SocialResponsibility
CLC: F270
Type: Master's thesis
Year: 2014
Downloads: 3
Quote: 0
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Abstract


The total development trend of global economy graduallytransforms from the the core of manufacturing to the core of serviceindustry. Especially in recent decades,the proportion of servicesector employment population and the severce employment hasgradually increased in various countries. Until now,most developedcountries and regions in the world has already transformed from theindustrial economy era to the service economy era. The economy isbased on strong services sector and at the same itme, more and morelarge manufacturers have joined the competition in service field oneby one.ln the service field, due to the intense competition, theimmediate interests makes many enterprises neglect the qualities ofproducts and service and the ecological environment is taken noconsideration under the cutthroat competition among manyenterprises. For an enterprise, better service needs to cost more.However,it is that the high quality of service interests customers tobuy the products or the service.lt is important that the high quality ofservice is an enterprise’s responsibility for the society. So, therelationship between the enterprise’ interests and quality of servicecan get clear by studying the operation and management off anenterprise in the sense of ethics. And doing this study is essential toguarantee citizen’s living level and ecological environment. In recent years, China has made remarkable economicdevelopment. Many small and medium enterprises has become biggerand stronger entered the worldwide market. It is obvious for thefunction of ethics in the development of enterprises.Such problemshad been studied earlier in foreign countries like: is the production ofenterprise purely for their own benefit or should it be linked to socialresponsibility? whether it can achieve the desired results or not?whether both of this can achieve a balance or not etc,In lateeighteenth century,some old capitalist countries have completed thefirst industrial revolution,and the idea of that enterprises should beresponsible for the society was developed. The experts concludedthat enterprises should be responsible for not only their own profitsbut also for the environment.While in the thirty years of China’sreforming and opening period, the enterprise are gradually getting ridof social responsibility with their gradually departing fromgovernment and the responsibility are returned to the society. Withthe enterprises growing, entrepreneurs and scholars have graduallyrealized that the ethic is important to the enterprises. So they startedto treat the relationship between service quality and itself profit fromthe view of ethics.They began to focus on the balance between thedevelopment of enterprises and ecological environment, theimportance of service quality is mainly studied from the angle ofeconomics in academic circles. However,the researches of quality ofservice in the ethics point of view are relatively fewer.Based on basic concepts,the service, service quality and servicestandard theory are analyzed from the view of economics, by whichthese concepts get defined. In addition, from the perspective of ethical, the effluence of enterprises economic activities to productquality,service quality and the ecological environment are listed inthe paper,including the ethical responsibility and the correspondingsocial responsibility, and improving method of the service levelaccording to the quality service standards. Finally, the ChineseEastern Airlines Co-,Ltd, as the example, is analyzed in the aspects ofpresent condition, service execution,successful experiences as wellas their importance to the enterprise. Based on that, some reasonablesuggestion are made from an ethical point of view for sustainabledevelopment of enterprise in our country, for the balance betweenenterprise development and ecological environment,and for thewhole citizens’ share the achievements of economic development.

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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