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Select Research-based Intellectual Property Management Model for Corporate Strategy Perspective

Author: ZhangChao
Tutor: ZhaoShunLong
School: Nanjing University of Technology
Course: Administration
Keywords: Enterprise’s IPR Intellectual property management model Mode selection
CLC: F273.1
Type: Master's thesis
Year: 2012
Downloads: 88
Quote: 0
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Abstract


Throughout the existing theoretical results and research progress, the importance oflocal scholars and domestic companies have been very clear intellectual property rights oninnovation and enterprise development, and also recognized the advantages anddisadvantages of intellectual property management to the sustainable competitiveness of theenterprises role. The academic world in the choice of intellectual property managementmodels involving less, not specifically on the impact of factors affecting the choice ofenterprise intellectual property management models and refinement in these areas forbusiness decision-makers is still the intellectual property rights black-box part of themanagement. Due to late start of China’s enterprises to intellectual property rights seriously,the level of intellectual property management and capacity varies greatly, according to theirown situation, the appropriate choice of corporate intellectual property management.Paper summarizes China’s enterprises in the aspects of intellectual property managementexperience and advanced intellectual property management experience, select a day, Germanand American businesses, the establishment of enterprise intellectual property managementconcerns of the impact and management model elements, paving the way. Extracted andsummarized the existing research enterprises involved in intellectual property managementmode, list the four modes of enterprise intellectual property management, and compare thecharacteristics of the four modes with the applicable conditions.Analysis of centralized management, distributed management model, the complexmanagement models and cross-mode four in the case of three corporate strategy selection process, discussed the layers of the organization of intellectual property management abilityand experience, intellectual property creation capacity, intellectual property culture,intellectual property strategy, the level of implementation, the layers of tissue to useintellectual property to obtain the level of economic efficiency, the level of staff ofintellectual property rights literacy, level of rationality and intellectual property risks ofintellectual property incentives and intellectual property rights in the distribution system onmode selected.Attempt to provide an idea for Chinese enterprises in the choice of intellectual propertymanagement mode, in order to select the appropriate mode of management, improveenterprise intellectual property management capabilities.

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