Dissertation > Excellent graduate degree dissertation topics show

Customer Relationship Management of Apparel Luxury Goods in Chinese Market

Author: FangLiJun
Tutor: DuJuan
School: Shanghai International Studies University
Course: Business Administration
Keywords: luxury Customer relationship management (CRM) Customer Loyalty TheChinese market
CLC: F274
Type: Master's thesis
Year: 2014
Downloads: 5
Quote: 0
Read: Download Dissertation


With the development of society, when people’s living standards improve, more andmore people pay close attention and pursuit something called "luxury". Why we calledluxury, because its nobleness, destined to only a few people can have in this society. Thispart of the people no matter the economic conditions or social status, both at the top of thesocial pyramid distribution, and been the service target of many luxury goods companies.Meantime, the Chinese market developed with astonishing speed and huge potentialwhich has attracted more and more brand scrambling to onboard. From a status symbolfunction to more and more captious customers become a really luxury appreciator, alsowith more and more fierce brand competition environment, luxury goods companies mustadopt a new management model called customer relationship management (CRM) tomaintain customers. That is, from the traditional product centered began to take thecustomer as the center, continuously improve customer satisfaction and loyalty, and finallyto establish a long-term stable relationship between clients.From the perspective of the definition of luxury goods, this paper mainly introduces theapparel concept of luxury and relevant theories of CRM. Then analyzed the apparel luxuryindustry development trends in the Chinese market, further clarify apparel luxury brand inChina market, the necessity of implementing CRM. Finally with the famous Italian luxurybrand V in the Chinese market as a case analysis, then found and summarized the CRMstrategy of apparel luxury brand in the Chinese market.In this paper, through the study of apparel luxury CRM, based on the reference ofinternational apparel luxury goods companies in the Chinese market to offer certainenlightenment of China’s domestic luxury goods companies.

Related Dissertations

  1. The film screenings customer experience impact on customer loyalty empirical research,J943
  2. An Empirical Study on Influence Factors of E-loyalty of Network Video Service,F49;F224
  3. EmPirical Study on the Relationship between Corporate Social Responsibility and Customer Loyalty,F274;F224
  4. Research on the Customer Loyalty of Online Shopping Based on the C2C Mode,F724.6
  5. The <Made for China>, the New Challenge of the Luxury Industry,F723
  6. SMS -based call center and CRM technology Research and Design,TP311.52
  7. Luxury Consumption of Urban Middle Classes,C913.33
  8. Ducati Brand Strategy in the Chinese Market,F426.4
  9. A Cross-cultural Comparison of Luxury Perceived Value and Brand Attitude,F273.2;F224
  10. The Study of Visual Symbol System on Apparel Luxury Brands,J524
  11. A company customer loyalty Promotion Strategy,F274
  12. Factors Influencing the luxury brand premium,F224
  13. Luxury car market dual -dimensional model of customer loyalty research,F426.471;F224
  14. Shanghai Region luxury furniture consumption Motivation,F426.88
  15. Punk elements in what is now a luxury fashion design applied research,J53
  16. The Retrospective Influence Study of Luxury Brand Extension on Parent Brand Image,F273.2
  17. Statics of Luxury Brand Communication Based on the Case Study of LV,F273.2
  18. Research on Impact of Brand Conspicuousness Choice by Ego Depletion,F224
  19. An Empirical Study of Green Food Repurchase Intension and It’s Factors,F203;F224
  20. The Research of SNS Customer Value’s Effection to Member Loyalty,F49;F224
  21. Empirical Study on Chinese Jewelry Consumption Motivation,F224

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile