Dissertation > Excellent graduate degree dissertation topics show

Marketing Strategy Research on Human Resource Outsourcing of S Group, Hebei Branch

Author: ZuoHong
Tutor: WangLei; ChenYueZhong
School: Hebei University of Science and Technology
Course: Business Administration
Keywords: human resource management human resource process outsourcing marketing strategy
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 11
Quote: 0
Read: Download Dissertation

Abstract


Human Resource Process Outsourcing (HRO) has been developing fast since the80s,coupled with steady and rapid economic growth of China over the last30years, HRO isready to embark on excellent expansion opportunities. However, the limiting factors arethe low skill sets of the industry’s management staff and lack of mature market operationmethods, severe competitions amongst domestic HRO units, many HR service providersare in difficulties with very low profit margins. As such, improving the managementquality, grasping the excellent development opportunities are issues which HRO entitieshave to deal with urgently.Based on the theory of Marketing, this paper studies the HRO market environment byusing Michael Porter’s Five Forces. The author assesses the strengths, weakness,opportunities and threats of Hebei HRO market via SWOT analysis, and then finds out theproblems of its current marketing strategy, further to make constructive suggestion andimplementation proposals.This paper weakens technicalities and emphasizes marketing operational details. Itmainly analyzes the resource strengths of S Group Hebei Branch, proposes direction forproduct renovation, channel building and promotion improvement. It provides new idea tothe development of S Group under the new trend of human resource service. There arestudy cases for strategic positioning, strategy planning and integration of HRO, as well asHRO marketing strategy of similar enterprises.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  8. CPPCC newspaper Marketing Strategy,G216.3
  9. Marketing Strategy for Acetic Acid in CE Company,F274
  10. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  11. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  12. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  13. Research for Stafftraining System Improvement of YQ Petrochemical Company,F272.92
  14. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  15. Silica fume industry market analysis and Aiken ( China ) Company Marketing Strategy,F426.71
  16. China Refractory Products Market Marketing Strategy,F274
  17. Garment Co., Ltd. Anshan SF Marketing Strategy,F426.86
  18. Chemical Construction Company Human Resource Management,F426.7
  19. The Study on the Mobile Communication Maketing Strategy in Jiuquan,F626
  20. Research of Lanzhou Dong Fang Hong Cinema Marketing Strategy under the New Competitive Pattern,J943
  21. Research on Energy Management Contract Marketing Strategy of ZG Company,F206

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile