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The Risk Management of Jiangxi Telecom Development University Marketing Channels

Author: LiuJianHui
Tutor: CaoXiaoQiu; XuQiang
School: Nanchang University
Course: Project Management
Keywords: Jiangxi telecom Colleges and universities Marketing channel Risk management
CLC: F626
Type: Master's thesis
Year: 2013
Downloads: 13
Quote: 0
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Because of University communications market gathering large users,user strong distinct personality, market capacity, high market growth degree, big growth potential, it is becoming popular with China mobile, China telecom and China unicom. Faced with such a competitive market, market depth and breadth of marketing channel has become the key of colleges and universities.This paper takes jiangxi telecom marketing channels in colleges and universities as the research object. The first step is study of the background and significance of marketing channel risk management of colleges and universities and with reference to the domestic and foreign related literature, the theory of risk management, information. Baside on this for universities in jiangxi telecom development marketing channel project risk identification and analysis, Colleges and universities of jiangxi telecom development marketing channel project risk management measures and methods. Finally based on telecom channel project risk of colleges and universities in jiangxi province frontier, hot and difficult problem specific analysis,Colleges and universities to solve channel of project risk management solutions.At present domestic colleges and universities of China telecom marketing channel project risk management study is less. More is provided in this paper the present universities in jiangxi telecom marketing channels to some concrete cases of project risk management and the present situation and hope for telecom operators in the province college marketing channel to provide certain reference project risk management.

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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