Dissertation > Excellent graduate degree dissertation topics show

Marketing Strategy Research of NC insurance company

Author: MaShengZuo
Tutor: LiuWenYong
School: Heilongjiang University
Course: Business Administration
Keywords: Life insurance company Stratagem management Strategic target
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 9
Quote: 0
Read: Download Dissertation

Abstract


With the development of economy of our nation, the people constantly gain a higher quality of life recent years, followed by a profound impact of awareness of risk and money management on people and an increasing demand for insurance. Therefore, market business of insurance becomes increasingly highly competitive, which implies the importance of marketing strategy and innovation of insurance companies.In this paper, with a listed insurance company NC as an example, staring with analyzing the company’s marketing performance, staff and production, we conclude the problems existing in its marketing management based on the theory of market segments, market positioning and the market theory of4Ps. Next we practice the baud five powers model theory to analyze the market competition environment. Finally, from the aspects of the marketing strategy formulation, implementation and guarantee, we propose customer-centric marketing strategies, such as sustaining the stable growth of business, adhering to the value and returning the insurance principle, persisting in reform and innovation and improving the marketing strategy of the ability of preventing and defusing risks. To ensure the implementation of those strategies, formulating professional insurance sales process system and improving the comprehensive quality of insurance employees etc. should be performed.

Related Dissertations

  1. The Method and the Applied Research on Dynamic Solvency Testing of Chinese Life Insurance Company,F842
  2. Analysis on Sales Misguidance and the Management in the Life Insurance Market,F842.6
  3. Performance of life insurance companies telemarketing center upgrade path analysis,F842.3
  4. P Life Insurance Company Products Strategic Studies,F842.3
  5. The Enterprise’s Development Strategy Research of JinMaiLang Food Corporation,F426.82
  6. Research on Marketing Strategy of Branches of Non-life Insurance Company,F842
  7. Employee benefit plans and group life insurance Discussion,F842.6
  8. The Statistical Analysis on the Solvency Management of Life Insurance Company,F842.3
  9. Owned life insurance company's core competitiveness,F842.3
  10. On life insurance company cash flow risk management,F842.3
  11. On the life insurance company 's capital management,F840.3
  12. Research of Compensation System Design: Case Study of LH Group,F293.33
  13. Research on the development strategy of Beijing Tianhai Industry Co Ltd,F272
  14. The Research of Customer Marketing Strategy on the Liaocheng Branch of Xinhua Life Insurance Company,F274
  15. Studies on Promotion of Core Competitiveness of China Life Insurance Company of Harbin Branch,F842.3
  16. Research on Business Process Improvement of S Life Insurance Company,F842.3
  17. The Analysis of Profitability about China Non-life Insurance Companies,F842.3
  18. Analysis on Strategic Development of Taiping Life Insurance Company,F272
  19. Research on the problems and optimize the performance management of C life insurance Yangzhou Branch Center,F272.92
  20. The research of marketing strategy of Z health insurance life-insurance company,F274

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile