Dissertation > Excellent graduate degree dissertation topics show

Strategy of HT company to maintain customer

Author: DingZuo
Tutor: QianMin
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: Customer Retention Strategy Customer Satisfaction Switching BarriersIT Products
CLC: F274
Type: Master's thesis
Year: 2013
Downloads: 30
Quote: 0
Read: Download Dissertation

Abstract


HT Co, Ltd is a large IT chain sales corporation in the domestic at present. The chain stores sales is the main business mode of HT Co, Ltd, and the corporation at the same time in the e-commerce and repair services have the rapid development. The competition of domestic IT market becomes more and more fierce and cruel, and the IT products also showed a high degree of homogenization trend. So how to grasp the loyal customers, and cultivate the loyal customers and to formulate the corresponding customer retention strategy is crucial for the company.This paper takes HT Corporation as the research background, combined with the sales status and characteristics of domestic IT products, in order to cultivate customer loyalty as a guide, by using related theory of customer satisfaction and switching barriers. And the author designed the suitable customer retention strategy with the analysis of the situation of operation and customer retention in HT Corporation at present. The processes of design focus to in order to improve the quality of service, and also take consideration to the products strategy. The purpose is to achieve customer repeat purchase, and got profit from the customers’ resources. The paper also include the related theory about the switching barriers, and it be divide to three parts such as switching cost, alternative to attract and interpersonal relationship. At last, the author tries to establish a support system for the effective implementation of the strategy in the company and was expecting the customer retention strategy will help HT Corporation to win the competition in the market of IT products.

Related Dissertations

  1. Research on the Attitude Controller Design and Control Strategy of High Altitude Platform,V249.1
  2. The Research on the Architectural Adumbral Method of Building,TU226
  3. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  4. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  5. Fuzzy Rhetoric Research of the Literary Language,H05
  6. Secondary art teachers and students, the status of the conflict and control countermeasures,G456
  7. Non - intellectual Factors in the vocational students in mathematics learning,G633.6
  8. Study on New Product Launch Strategy in Decathlon,F274
  9. XD upholstered furniture business strategy,F272
  10. The Research on Mixed-age Regional Activities Management of Kindergarten,G617
  11. Study on Cultivation of Speaking Skills of Pre-school Education Teachers,G652.4
  12. Guangzhou City College campus group dance of the popularity to carry out the first set of strategy,G633.96
  13. Investigation and Research about the Interest of Mathematics among the Rural Junior Middle School Students,G633.6
  14. Study on International Development Strategy of Chinese Research Universities,G647
  15. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  16. High School Geography Education Content and Strategies for Disaster Inquiry,G633.55
  17. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  18. Yunnan Natural Rubber Industry Development Strategy,F326.2
  19. An Empirical Study on Reading Strategies Training for Secondary Vocational School Students,G633.41
  20. The Effects of Learning Strategy Training on Junior High School Students’ English Vocabulary Acquisition,G633.41
  21. Study on Mental Health and It’s Impact Factors of International Students in China,B849

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile