Dissertation > Excellent graduate degree dissertation topics show

The Analysis of Marketing Channel Environment and Study of Management Counter-measures of Niugxia Mobile

Author: LiangLei
Tutor: ZhaoZhiHong
School: Ningxia University
Course: Business Administration
Keywords: Ningxia Mobile environment analysis channel construction
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 17
Quote: 0
Read: Download Dissertation

Abstract


As an important role of enterprise to contact market, marketing channel has an effect on business promotion, service delivery and feedback-information collections. In the face of new competition of domestic telecommunication market, marketing channel is playing an important part in the development of telecom operators, so the study of marketing channel appear to be very critical.In order to meet the need of Ningxia Mobile’s development, marketing channel develop from the initial model of self-managed business hall to the multi-channel business model, which mainly for agent while self-manage as the supplement and cooperate with digital channel. With the strong growing of channel agent and the increasing complexity of company’s business, most service function have been took over by the self-managed business hall, which result in the extremely dependent for the channel agent in the area of sales, new business promotion and feedback-information collections. Currently, Ningxia Mobile confronts the new channel change. First, it is extremely urgent to implement the channel improvement according to the problems of sale channel and channel management. Second, this paper has a full analysis on the channel development of Ningxia Mobile with the theory of marketing mix strategy and marketing channel and the analysis method of PEST, SWOT and five forces model. Third, in the new market environment, how to keep the balance of self-managed channel, social channel and digital channel, how to give full play to the complementary role of three channels in the market development have been deeply analyzed. First of all, from the reality of Ningxia Mobile, this paper discovered the problems in the channel structure through the analysis of competitive environment in industry and interior environment of Ningxia Mobile, and put forward some individual opinions.

Related Dissertations

  1. The Study of Marketing Strategy for Changzhi Iron&steel Co., LTD,F426.31
  2. Research on Markting Channels’ Construction and Management of DG Mobile’s Family Market,F626
  3. × × Netcom PHS business Marketing Strategy,F626
  4. The HH the company development strategy research,F426.22
  5. Internet Data Center Bussiness Development Strategy Research of Beijing Unicom Corporation,F626
  6. China Post Group Corporation postal services marketing organization mode,F618
  7. Hunan Telecom channel construction strategy research,F626
  8. Guizhou Communication Services Industry Co., Ltd. Market Competitive Strategy,F626
  9. Research on Environment Analysis and Strategic Selection Model of Technological Leapfrogging for the High-tech Enterprises,F276.44
  10. C City telecommunications company's own channels Improvement,F626
  11. Study of Competition Strategy for China Unicomafter 3G Commercial Launch,F626
  12. Study on Competitive Environment and Marketing Strategy for Statistical Analysis Systems of Wireless Data Access,F626
  13. After the Reorganization of the Telecommunications Market in Rural Areas Guigang of Guangxi Marketing Strategy Chinese,F626;F723.82
  14. Research on the Marketing Strategy of Shenyang United Network Communications Corporation Shenbei Branch,F626
  15. The Research on the Construction of Marketing Channels of China Mobile Group Guangdong Co., Ltd. Huizhou Branch in "3G",F626
  16. Study on Tax Planning for CNPC’s Foreign Investment,F406.72
  17. Research on the Development Strategy of AA Logistics Co.Ltd,F259.23
  18. Research on Application of Strategic Management Accounting in China Enterprises,F275
  19. Qingdao Netcom public telephone business Marketing Strategy,F626
  20. The Analysis of Home Network Competition Strategy for Chengde Corporation of CMCC,F626
  21. The Construction of E-marketing Channel of Telecommunications Operators in China,F626

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile