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In order to understand the situation of rural tourism and influence facters of marketdevelopment in Fuzhou city, and provide a theoretical basis for the market development ofrural tourism, through literature, questionnaire survey and interviews, the college students ofFuzhou city rural tourism market development situation, existing problems and influencingfactors are analyzed, and puts forward some countermeasures for perfecting the rural tourismmarket development college students, the main results are as follows:(1) The characteristics of rural tourism behavior of College students. Research showsthat, definitely willing to travel to the countryside student ratio reached65.31%, rural tourismmarket of college students shows broad prospects. The economic factors are the main limitingfactors restricting students to travel; tourism, broaden the field of vision is the mainmotivation of college students of rural tourism, which accounted for32%of the total numberof samples and36%; rural tourism time mainly concentrated in the summer holidays, chooseaccounted for43%, choose the legal holiday accounted for20%, accounted for24%of theselected days.87%of the students choose to go hand in hand, and the choice of travel withthe group and less travel alone. As for the choice of means of transport, the majority ofstudents choose to train or car, public transport; and rural tourism the main source ofinformation for the network and the newspapers and magazines.(2) Factors restricting of rural tourism. Influence of rural tourism factors mainly includeinterpersonal relationship, origin, to the scenic spot information understanding degree,attractions traffic conditions, attractions, scenic spots in order to the price of accommodation,attractions tickets price, attractions, scenic spots to the characteristics of propaganda,attractions of the service level, and school level, education level, gender College Students’curiosity, attractions, the tourism project and other factors on college students have nosignificant impact on.(3) Rural tourism problems in Fuzhou. Research shows that, rural tourism of Fuzhouhas achieved great development, but there is lack of publicity and marketing means, theservice level is low, lack of attractions attractions, scenic spots by the Ministry oftransportation convenience features, worrying security situation of rural tourism resources,attractions, confusion, failed to effectively protect the rural tourism market of college studentsand parents of students of School of rural tourism misunderstanding and so on in thedevelopment process.(4) Rural tourism market development strategy college students. According to thecharacteristics of Rural Tourism College, affecting factors and existing problems, put forwardthe students of rural tourism development strategies, including the development of ruraltourism planning, strengthen publicity and promotion, strengthen the characteristicconstruction, improve the service level, strengthen rural tourism attractions infrastructure ShiJianshe, strengthen safety management, scenic areas within the flexible price strategy,strengthen college students tourism market supervision.
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