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With the rapid development of electronic technology and the Internet, informatization and Internet is gradually applied in the commercial activity, has brought the profound influence to the traditional marketing mode, service mode and management mode, the traditional marketing mode, service mode and management mode is also increasingly use and rely on the network and electronic means of implementation, gradually complete the transition to electronic business model. As closely related to the Internet and network of telecom industry, China Unicom in power through innovation and improvement of business model, the research and development of new management and support system, improve the level of marketing ability, and to control their own. Jilin Unicorn’s mini electronic business hall is emerge as the times require on the basis of.Jilin Unicorn’s mini electronic business hall is a portable service terminal, Unicom headquarters level platform based on wireless, cable, through access to support rural, remote areas, and other outlets for recharge fee, calls inquiries, business card sales. According to the market demand, set the functions of the mini electronic business hall, and carries on the effective implementation, become the Jilin Unicom Company concern. Therefore, planning, implementation and evaluation problem of mini electronic business hall, with practical application value.In this thesis, we make the Jilin Unicorn’s mini electronic business hall project construction as the background, use project management knowledge, the mini electronic business hall project requirements, system development program, implementation and evaluation, risk control strategy is researched. The main research content includes:mini electronic business hall’s system platform and terminal functional requirements development validation, mini electronic business hall project of the overall structure of the idea; and on the basis of how to develop mini electronic business hall project including confirmation of project organization structure, personnel responsibility matrix construction, promoting the project schedule the task time and each time period; project specific measures for the implementation of project guarantee measures; promotion strategy, according to different channels out of the way; finally, according to the Jilin Unicorn’s mini electronic business hall project, sales and service system, campus market, channel management, benefit the implementation effect, evaluation. Aims to combine the theory and practice of management of the project case, reflect the important role and value of project management plays in the modern enterprise in the operation of the project.
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