Dissertation > Excellent graduate degree dissertation topics show

Chinese Traditional Culture Elements in the Application of the Real Estate Advertisement

Author: WuYanQing
Tutor: ZhangXianPing
School: Central South University for Nationalities
Course: Communication
Keywords: real estate ads Chinese traditional culture the harmony betweenman and nature family culture top ten real estate company
CLC: F713.8
Type: Master's thesis
Year: 2013
Downloads: 59
Quote: 0
Read: Download Dissertation

Abstract


The real estate ads are as important means for the real estate markets, it plays arole not only promoting products of the real estate companies, but also spreadingChinese traditional culture. In the background of the absence cultural, Chinesetraditional culture elements are more and more using. It deliver life, attitude as well asvalues. It also impact on the audiences. So Chinese traditional culture elements have adeeper connection with the real estate commodities. Researching the real estateadvertisement from the perspective of culture, it has a practical significance.The author collection, collation and analysis some data from China’s top ten realestate companies. Getting two conclusions:on one hand, the real estate ads takeChinese traditional culture material elements as the carrier, especially using theaesthetic culture to create a cordial and familiar life scenes. At the same time the realestate companies pay more attention to the integrate the spirits of Chinese traditionalculture elements to the ads. This way will reflect the harmony between man and nature,so as to improve the cultural connotation of real estate advertisements and finallyachieve the sale purposes.On the other hand, Chinese traditional culture disseminate asa form of real estate ads.It will achieve a win-win situation. But some real estate adsare a mere formality, simply focus on consumers familiar life scenes which as thesymbol of Chinese traditional culture, can not really show the ethos of Chinesetraditional culture elements, or just a narrow definition the spirit of Chinese traditionalculture elements for superior social status and survival of the state. These practices arenot fully embodies the diversity and strong vitality of traditional culture, can not reallybecome the driving force of social development, But it will lead the consumersestablishing the wrong value.This paper is divided into four sections elaborate the problems about theexpression and application of Chinese traditional culture elements in the real estate ads.The first chapter, collation and analysis the views about intrinsically linked between Chinese traditional culture elements and real estate ads, and then clear the studydirection and the basic idea on this basis; The second chapter talking depth about thetraditional culture and striving more accurate definition connotation, composition andimplication of Chinese traditional culture elements and laying the premise andfoundation of the entire article; The third chapter is the core content of this article. Theinterpretation of Chinese traditional culture using in the real estate ads taking theChina’s top ten real estate companies ads for example. Chapter Four, for existingproblems of the current Chinese traditional culture elements application in the realestate ads, we put forward some suggestions.

Related Dissertations

  1. Collision and fusion,R-092
  2. Research of the Create Tendency of Chinese Classical Teaching Play,J722.4
  3. On the Relationship between Chinese Traditional Aesthetics of Leisurely and Carefree Mood and Spiritual Ecology,B83
  4. The Application of the Traditional Yangtze Delta Garden in Contemporary Living Districts,TU986.2
  5. On the Chinese traditional cultural resources in the creation of contemporary sculpture,J304
  6. Chinese Traditional Culture on the Impact of Environmental Design Arts,G122
  7. Zhang Yimou 's love and sex and cross-cultural interpretation of narrative,J905
  8. Jingdezhen ceramics culture generates Development Mechanism of the,G122
  9. Local culture print ad design problem,J524.3
  10. The Research on the Manifestation of "New Chinese Style" Furnishings Based on the Traditional Culture,J525
  11. The Study on the National Character Design for Chinese Computer Game,J525
  12. A View of the Costume Art of Han Dynasty,J523.5
  13. On the Application of Chinese Traditional Culture in the Advertising Draft,F713.8
  14. Ecological Ethics in Ancient China and Their Contemporary Values,B82-058
  15. Real Estate Advertisements Aesthetic Characteristics,J524.3
  16. Strengthened in adolescents study Chinese traditional culture and education,D432.62
  17. Philosophical irrationalism Perspective Chinese culture and Chinese Mind,B516.47
  18. Relationship of family culture and population,C924.21
  19. Inheritance of Northeast Rural Community Clan Culture,C912.82
  20. On Zhang Shen-fu’s Thinking of Marxist Philosophy in China,B27
  21. Performance with the use of traditional Chinese culture in online games,F49

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
© 2012 www.DissertationTopic.Net  Mobile