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Status of Chinese Animation Image Communication Research

Author: JinYanXia
Tutor: ZhangShuWu
School: Northeast Normal University
Course: Communication
Keywords: Animated image Audience targeting National style Propagation conditions
CLC: J954
Type: Master's thesis
Year: 2010
Downloads: 214
Quote: 0
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Abstract


Under the new situation of economic globalization , foreign animation wantonly attack on the Chinese animation market with the occupation , leading to the loss of local Chinese animation market . According to the survey , the the Chinese adolescents favorite anime , Japanese animation accounted for 60% , 29% European and American animation , and original animation in China , including Hong Kong and Taiwan , the proportion is only 11% . Key factor in the success of as a measure of a cartoon - animated image , such as Mickey Mouse , Donald Duck and other lovely animated image has become a globally recognized image associated merchandise three months ago , income is not bad, is lacking a lot . Our animated stars serious deficiencies . Development depends not only on the content of the animation industry is more dependent on the image . Animated image of the soul of the cartoon . Animation image animation, similar to the \The core of the animation industry chain is the \A successful animated image is not only to make a cartoon timeless often shwemawa , which will create a long - term and continuous economic benefits . Especially the success of \However , one of the latest statistics show that China Youth 20 favorite animated image , 19 from Japan , China's domestic animation image only \Lack of local animation star has a serious impact on the influence of Chinese animation and income effects , making my cartoons hesitant . To collect large amounts of data and sample selection based on the animated image propagation conditions in China , and the dissemination of existing problems and causes analysis based on relevant countermeasures .

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CLC: > Art > Movies, TV Arts > A variety of movies,TV : divided > Cartoon
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