Dissertation > Excellent graduate degree dissertation topics show

SP Company Paste Products Marketing Strategy Study

Author: XieXingWei
Tutor: WuBaiJun
School: East China University of Science and Technology
Course: Business Administration
Keywords: Coating color paste Marketing Strategy
CLC: F426.72
Type: Master's thesis
Year: 2012
Downloads: 70
Quote: 0
Read: Download Dissertation

Abstract


China is the world’s largest consumer and producer of coatings. In the nearly twenty years, Chinese coatings enterprises have been greatly developed in scale and quantity. The vast majority of the world famous enterprises have set up factories in China. Color paste is one of the major raw materials for paint palette. Therefore, the color industry competition is becoming increasingly fierce with the demands increasing; the industry enterprises are facing a great challenge.This paper uses relevant marketing theories and methods, taking SP company as a case, analyzed coating industry competition environment, evaluates the enterprise interior resources and ability, combines STP and 11 PS marketing theory, proposes SP Corporation’s marketing strategy in China, and expounds the strategy measures and plans.In this paper, the case of enterprise product marketing will have practical guiding significance; at the same time the same industry marketing strategy formulation have reference value for enterprises.

Related Dissertations

  1. Preparation of Micro-Arc Oxidation Ceramic Coating on Mg Alloy and the Research of Galvanic Corrosion,TG174.453
  2. A Study on the Electrodeposition of Zn-Co and Zn-Ni Alloys in the Reline Room Temperature Ionic Liquid,TQ153.1
  3. Marketing Strategy of China campus buy,F274
  4. Preparation and Performance of V2O5-WO3/MOx/Cordierite Catalyst Modified with Cu、Mn、Ce for DeNOx,X701
  5. LSGM electrolyte thin films and electrochemical properties of,TM911.4
  6. Anti-corrosion Property of Flake Zinc Epoxy Coating Doped with Rare Earth in SRB,TQ630.1
  7. Research on PSA/Cotton Blend Fabric of Coatinging of Water Resistance and Moisture Permeability,TS195.6
  8. A Study on Marketing Strategy of Dongchen Group,F274
  9. The Marketing Strategy Study of Hutchinson Suzhou Company Auto Parts,F426.471
  10. Preparation and Oxidation Resistance of SiC/γ-Y2Si2O7 Double-layer Coating on C/C Composites,TB332
  11. Preparation of the Composite Coatings on the Carbon Steel Surface and Their Anticorrosion Properties in Seawater,TG174.4
  12. Study on Ni-based Tenacious Wear-resistance Gradient Coating In-situ Prepared by Laser on the Surface of Crystallizer Copper Alloy,TF777
  13. Wan Chai Ferry Pier in Shandong Markets Marketing Strategy,F426.82
  14. The Marketing Strategy of Shenyang Postal International Ordinary Mail,F274
  15. Surface Coating of Ultrafine Ti(C,N) Powders for Preparation of Ti(C,N) Based Cermets,TB383.3
  16. Study on the Rutile Titanium Dioxide Superfine Comminution and Surface Treatment,TQ621.12
  17. Cultivation of Aerobic Granule and Its Application in Treatment of Autombile Coating Wastewater,X734.2
  18. NS generic prescription drug marketing strategy and tactics,F426.72
  19. The Study of Sodium Alginate Film Coating for the Fresh-keeping of Mango Fruit,TS255.3
  20. A Research on Influencing Mechanism of Marketing Strategy Mix and Brand Equity,F719.3;F224
  21. JSY Fresh Express B2C Website Marketing Strategy,F323.7

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile