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Into the information age , accelerate the dissemination of information beyond the limitations of time and space , in large part , the blockade of information has become increasingly difficult , but also makes the rumors spread all-pervasive . Crises because of its uncertainty , sudden , destructive, and the diversity of their government put forward higher requirements. The paper from the point of view of the crisis public relations crisis public relations related definitions and the basic principles of public relations , as well as endanger the public relations should be to achieve the effect . Meanwhile, digging through the typical case out of the current Chinese government presence and the main problems faced in the public relations crisis . First of all, the lack of permanent institutions , not strong with the help of the non-governmental organizations ; Second , information dissemination system problems ; Again, crisis PR system defects ; Finally, administrative accountability and the lack of legal punishment . According to current problems , with the point of view of the major domestic and foreign scholars on countermeasures , First of all , as soon as possible to establish a permanent organ of the government crisis ; Second, accelerate the construction of collaborative governance model ; Again , innovative two-way communication ; Finally , a sound legal and regulations, strengthen the administration according to law , to learn and absorb successful business crisis management mode .
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