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With the continuous development of China 's economy and tourism industry , business activities have become increasingly frequent , widespread concern for investors , second-tier cities Apartments are in a new period of rapid development . Nurture our local hotel management brand internationally renowned hotel-style apartment management company in China 's first-tier cities popular in second-tier cities , and enhance the competitiveness to compete with international brands is a topic of concern to the industry generally . Now prevalence of second-tier cities local hotel apartment management company is not clear brand positioning , brand awareness is not strong , the lack of professional management experience and professional management talent , enough brand to expand capacity , lack of innovation, and the management . Apartments property rights, features, price , service , customer characteristics through brand building , combined to form a management company's unique image and culture , to get the consumer 's sense of identity with a distinctive corporate image , enhance the core competitiveness of enterprises , to create apartments management of China's domestic brands is the focus of the development of the management company . Guide brand management theory , corporate image recognition theory and consumer satisfaction theory etc. the SWOT analysis Apartments management company brand building based on second-tier cities , Nanjing , for example , in accordance with the brand positioning , brand promotion , brand development brand maintenance procedures conducted a comprehensive analysis and elaboration of the second-tier cities apartments management company brand building . Brand positioning and brand development is the focus of brand building , the development instances by the the Nanjing hotel management company brand building , a combination of theoretical and practical , realistic guiding significance for the local management company .
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