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Courtesy Language Meme and Its Adaptation in Cross-cultural Communicative Context

Author: ChengZuo
Tutor: TangDeGen
School: Xiangtan University
Course: Foreign Linguistics and Applied Linguistics
Keywords: Courtesy Polite language meme Intercultural Communication Context Conform
CLC: H030
Type: Master's thesis
Year: 2009
Downloads: 295
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Abstract


Dawkins, published in 1976, \Meme can be seen as a replication factor any constantly reproduction and dissemination of the language, cultural practices, ideas, or social behavior belong meme. Meme introduced the concept of politeness studies can be found, polite language itself is a meme. Courtesy of a conventional code of conduct, the product of a long historical tradition of each language community. Polite language as an important means of expression of polite courtesy properties initially required by the language users, and later because of the widespread and frequent use and form of the language gradually evolved into the Statute expression of courtesy. In this basis, the paper first attempt to \handed down meme. Secondly, this paper to Treviso Thelen Adaptation Theory as a theoretical framework, research polite language memes use in the context of cross-cultural communication. Treviso Thelen, the use of language continue to choose the language in order to comply with the relevant contextual factors. Speaker selection is not just linguistic form, but also pragmatic strategy. This article Politeness Language meme speaker intends the language selection, in order to conform, to successfully achieve their communicative purpose. At the same time, the use of polite language meme is a pragmatic strategy. Speaker using this meme identity a specific Statute courtesy attributes, to reflect their own communicative intent politely hearer to interpret the communicative intent of the speaker wishes to convey through the courtesy of the Statute of the significance of the language memes. In addition, through a comparative study of different cultures in polite language meme, the authors found that, because of the impact of different cultural values, principles and norms of different language communities polite different, thus the use of polite language memes and understanding not the same. Intercultural Communication Context context, people use polite language model in each of the cultural identity of the family because of the expression and understanding inevitably produce expression mistakes and fail to understand the deviation and lead to socially. In view of this, further research Intercultural Communication speaker how to use polite language memes strategy to adapt to the cultural context, communicative context and linguistic context, the smooth realization of the purpose of communication. Finally, the paper concludes, in cross-cultural communication, communication should conform to different contextual factors on the the polite language memes choice to make adjustments, to polite communicative intent.

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CLC: > Language, writing > Linguistics > Semantics,pragmatics,lexicology, meaning school > Semantics, pragmatics
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