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Research on Dynamic Spreading Progress of Technology Production of Company G

Author: PanKe
Tutor: YangLei
School: South China University of Technology
Course: Industrial Engineering
Keywords: Technology spreading social network simulation ERP System
CLC: F273.1;F407.672
Type: Master's thesis
Year: 2011
Downloads: 14
Quote: 0
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Abstract


In the recent years, economic develops quickly in china. In my industry, competition is getting stronger and stronger. How can companies introduce their technology products into market is a important research issue. It help companies to survive in the hard and cruel market. Company G works in the information system consulting industry. The market has changed a lot in the recent years. Now it has to face the quick changing market. How can company G survive in this situation and how can it set up its market strategy. It is the aim of our paper.First we will talk about the concept of new technology and innovation spread. We will get the characters in spreading by reviewing the research on innovation spreading. And then we will introduce our research method, social network. And then we will introduce the market situation of company G. We will analyze the challenge and competition. We will setup the complex network model by extending the basic CODA spreading model according to the practical of company G. This model includes several characters of company G, named as service period, waiting time, and service capability.Then we will use netlogo simulation software to make research on this model. We can get the research material by the visual output and data static produce by the tool. We can make special researches about spread time, agent accepting innovation rate, stable of the spreading and so on. We will get some useful result from this model so as to conduct our real world work.And will do some research on the G company which is in ERP industry by this model. We will work on the situation that how should G company to modify its market strategy to succeed with resource limit by the help of the model introduce in this paper.

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CLC: > Economic > Industrial economy > Industrial economic theory > Industrial sector economy > Electrical and electronics industry > Automation technology, computer industry
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