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Based on DEA China's major golf tournament Operational Performance Evaluation

Author: FuCheng
Tutor: ChenXiaoHong
School: Central South University
Course: Management Science and Engineering
Keywords: Golf Club Major golf tournament Operational Performance DEA VOLVO China Open Golf Championship
CLC: G849.3
Type: Master's thesis
Year: 2009
Downloads: 158
Quote: 2
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Abstract

In recent years, the rapid development of golf, attracting a growing number of international professional golf tournament stationed in China, led the Chinese golf tournament industry. Despite the growing number of golf will be added to the contractor among the ranks of major golf tournaments come, but the vast majority of golf club is just the hardware facilities strive to meet international competition standards contractors, event operations at the expense of working attention and research, the results showed significant deficits situation. Therefore, the event has become operational inefficiencies industry booming Chinese golf tournament the biggest obstacles. In this paper, a lot of literature to read, for performance evaluation, data envelopment analysis theory and application development process to sort out the main methods and comparative analysis of the domestic and international golf events industry development, from a qualitative and quantitative analysis of two aspects of building China's major golf Race operational performance evaluation system. After the use of data envelopment analysis to test for empirical data to verify that the method for evaluating the operating performance of major golf events applicability. Since the development of golf a short time, China's current lack of authority within the golf industry social databases, the overwhelming majority of the ball would be reluctant to disclose their business relevant data, which is carried out within other similar industries such relevant empirical research data Source. Limited to this objective conditions, this selection of domestic organized longest VOLVO China Open Golf Championship as the empirical object of study, selected in 1999 - 2008 the club hosted the Tenth game related data as the research sample, using data envelopment analysis model for our country will host major golf tournament golf operational performance evaluation studies. The empirical results show that each golf club in the golf tournament hosted major trends in the efficiency of the process there is volatility, changes in the data in these tables that the current flood management in our homogenization golf course management, the various golf will be capable of operating different. Our golf tournament also need to continue development of the industry standardization and systematization, our country will host major golf tournament golf operators work also needs to be further improved. Meanwhile, the paper finally how to improve our operating performance and other issues golf tournament made some suggestions.

Based on DEA China's major golf tournament Operational Performance Evaluation

Abstract

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