Dissertation > Excellent graduate degree dissertation topics show

A Study on Brand Building of the Independent Colleges

Author: MaZhiJuan
Tutor: ShiFang
School: Zhejiang University of Technology
Course: Industrial Engineering
Keywords: Brand Independent Colleges brands Independent Colleges brand building
CLC: G648
Type: Master's thesis
Year: 2009
Downloads: 98
Quote: 0
Read: Download Dissertation

Abstract


With the market mechanism was introduced to the field of education , as well as the deepening of the reform of higher education in China , resulting in our higher education is facing intense international and domestic competition . Independent College of Higher Education important part , naturally, must be involved in the competition , the competition in the market and enhance their own strength and power to a sustainable development . However, due to the problem of independent college faculty, mechanisms and social status both within and outside , independent college in the process of running a variety of difficulties , and how to overcome our own shortcomings , play to the advantages of flexible and independent school system and operational mechanism of competition , its development must face and solve the problem . Independent Colleges of brand building in the new historical period , the independent Institute for accurate positioning , play their own unique role that must be explored , is to meet the social needs of different talents , and the only way to improve their own development , and therefore , how to create the Independent Institute the brand has become the majority of higher education workers should actively thinking . In this paper, the Independent Institute for the study, to explore its brand building and research . Use other methods of investigation, analysis and understanding of the status quo of the independent Institute of brand building , targeted shape of Independent Colleges brand strategy , and a valuable reference for the development of independent colleges . This paper is divided into five parts discussed brand building of the Independent Institute , the first part of the reason expounded topics and research brief description ; related concept of the second part of the content and objectives of the brand , university brand , brand building definition and connotation of interpretation, to lay the theoretical foundation for brand building independent Institute ; part III main collation, analysis of the status quo of the independent Institute of brand building brand building success stories of the city College , which explains the need for brand building and the significance of the feasibility of a clear brand of the independent Institute ; fourth part of modern Science and Technology , for example, to brand building surveys , statistical analysis , brand building of the school status quo in the school teachers and students ; fifth part is the basis of modern technology College of brand building survey , school specific measures of brand positioning stage , stage of brand building , brand communication stage .

Related Dissertations

  1. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  2. Research on the Brand Establishment of Amateur Swimming Clubs in Fuzhou and Xiamen,G861.1
  3. The Research on Construction of the Prawn Regional Brand in Zhanjiang,F326.4
  4. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  5. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  6. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  7. Clouds of high - end brand personality cultural meanings of the,F273.2
  8. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  9. Analysis on the Influence of Consumer Perception and the Text Logo of Women’s Fashion Brand,F274
  10. PXSF Nursery School Service Marketing Management Analysis,G617
  11. Study on the Management Strategy of University’s Brand,G647
  12. University brand building strategy,G647
  13. Research about the Process of City Sport Brand’s Construction,G80-05
  14. The Travail and Reflection of Current Marriage Program,G222
  15. Heilongjiang Unified Marketing of Instant Noodles,F274
  16. Brand development of real estate companies,F293.3
  17. China's basic education brand development research,G639.2
  18. Positioned in the emerging city museum Thinking,G261
  19. City of brand building and communication strategy,G206
  20. Shanxi Daily \,G216.3
  21. The Research on Transformation by Brand Strategy of Shanxi Coal Corporations,F426.21

CLC: > Culture, science,education, sports > Education > Higher Education > All types of colleges and universities
© 2012 www.DissertationTopic.Net  Mobile