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The Two-dimensional Advertisement Short Film "Passes Another Vehicle" Manufacture Research and Analysis

Author: ChenTao
Tutor: YinYiLong
School: Shandong University
Course: Software Engineering
Keywords: Advertisement animation Design modeling Essential frame Color analysis Attempts the level
CLC: TP317.4
Type: Master's thesis
Year: 2009
Downloads: 103
Quote: 0
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Abstract


Along with the popularity of Internet and the development of multimedia technology, the network advertisement animation as a new media is developing quickly. On the other hand, the FLASH advertisement receives mass audience’s welcome because its manufacture is quick and simple. Along with the surfer population sharp increase, the more and more many business customer starts to take network this propaganda, the demonstration platform, the network advertisement recent years also assumes potential of the fast development. In the network advertisement development course, the simple static banner advertisement form already could not satisfy the customer the request, therefore, also appeared the float advertisement, has sprung the type advertisement as well as the great width advertisement and so on the multitudinous forms.The network animation advertisement manifestation turns into diversely in order to current urgent need solution question. Simultaneously the network advertisement also entered the traditional advertisement domain, like television advertisement and so on.This article take the public welfare transportation advertisement animation actual manufacture process as an example, analyzes the flash advertisement the characteristic and searches analyzes the flash advertisement the outlet, how elaborates the rich network advertisement manifestation and the expression means. This article draws up plays offers a few ordinary introductory remarks so that others may offer their valuable ideas the role.Two-dimensional short film "Tractor Ultra BMW" the goal is: Through uses the computer the drawing way, describes one about the transportation plot, and propagandizes the traffic regulations. Meanwhile, the FLASH advertisement animation the superiority by story humorous sexual attraction more audiences.Two-dimensional short film "Tractor Ultra BMW" the significance is: Manifests below the FLASH advertisement in the manufacture the characteristic. But the volume small the effect is good. The Flash advertisement uses the vector graph and flows the type broadcast technology, has guaranteed the graph quality and the on looking speed. The cross media is strong, but manufactures, the modification cost is inexpensive. The Flash advertisement except may carry on the dissemination on the Internet, but also may on carriers and so on television, building advertisement, handset carry on the issue, the dissemination. Impact force ratio other advertisement form striving to excel. The Flash advertisement form has the affinity and the interactive superiority. This is with network openness unifies in together, causes its to be possible to satisfy well audience’s need.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Procedures package ( application software ) > Image processing software
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