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Study on the ECR Evaluation Model of Garment Industry Based on AHP

Author: DengWenHui
Tutor: ChenHongZuo
School: Nanchang University
Course: Technology Economics and Management
Keywords: garment industry AHP ECR evaluation model research
CLC: F426.86;F224
Type: Master's thesis
Year: 2011
Downloads: 68
Quote: 0
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Abstract


The clothing industry is sunrise industry. For thirty-year-long China’s reform and opening-up, cultivating a large number of clothing company, China is a clothing-industry country. In twenty-first Century, they just grew up in clothing enterprises must have a new management methods to adapt to the new economic environment and industry environment. Nowadays the competition of enterprises has changed from the internal competition is gradually turning to the enterprise exterior competition, the scope of business management has been expanded to the entire industry, the whole of China and even the world. For the clothing enterprises, design, materials, production, processing, distribution, trade, retail wait for each link to each other, are indispensable, industry a high degree of dependence. And with the garment industry competition, growth in the clothing enterprise faces the inventory management, distribution system is difficult to control, customer service a large quantity, quality and cost of contradiction and a series of problems that need urgent enterprises from the angle of supply chain management, in order to solve the above problem and continuously improve enterprise and product visibility and the creation of own brand. Therefore, the production of clothing company management need to jump out of the wall, set out from overall situation, to the whole industry chain. Can foreknow, clothing enterprises between the future competition is the essence of the supply chain and the supply chain competition.In the supply chain management mode, the relationship between the supplier and the manufacturer by the traditional and simple goods trade relations into a emphasizes the coordination, integration management concept, each enterprise core business combination. Enterprises in the supply chain by coordination effects and complementary advantages, become the interests of the community, not only can produce a separate enterprise competition advantage and can not generate create greater customer value. Therefore, the academic and business circles pay more attention to supply chain management, especially in the supply chain of health development, goals etc. to put forward many solutions. However, due to the supply chain management of the introduction of our time is not long, combined with domestic and international industry, each respect of the enterprise difference therefore apparel industry supply chain management research is particularly important and urgent. This thesis made use of the method of combining theory with practice is the combination of ECR supply chain management theory of knowledge, based on clothing characteristics based on AHP method, the apparel industry supply chain management ECR system evaluation model; finally combined with the actual situation of ZARA the application of the evaluation system for empirical analysis, and puts forward some pertinent comments.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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