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Study on the Leisure Consumption of Urban Residents in Loudi

Author: XiaoXia
Tutor: LiuZuoCi
School: Hunan Agricultural University
Course: Business management
Keywords: Consumer economy Leisure consumption Leisure industry
CLC: F719
Type: Master's thesis
Year: 2009
Downloads: 87
Quote: 0
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Abstract


With the rapid economic development, social progress and people's leisure time and income also increased, and thus have a higher level of demand on quality of life, people have begun to advocate quality leisure life, leisure has become an increasingly an integral part of our lives, leisure demand showed a rapid upward trend, leisure consumption gradually become fashionable. Along with the leisure consumer demand growth, leisure products, increasing people's leisure consumption has become a tremendous impetus leisure industry development, is a strong impetus to the rapid growth of the tertiary industry. On the basis of theoretical research at home and abroad on leisure Loudi leisure consumption of urban residents statistical results of the survey, carried out a detailed analysis of leisure consumption of urban residents in Loudi status quo, summed up Loudi Urban Recreation consumption activities, places, choice of companions, as well as leisure spending the time and cost of disposable and Loudi urban residents leisure consumption process Misunderstanding and problems pointed out on this basis. Use SPSS16 statistics software resident leisure consumption factors factor analysis of 19 factors that will affect Loudi Urban Recreation Expenditure summarized as six factors, personal socio-economic factors, factors of leisure services, leisure product factors, group support factors , factors of leisure harvest and support factors. In Loudi Urban Recreation Expenditure satisfaction analysis, strengthen guidance and management of leisure consumption, nurturing elegant civilization leisure projects; leisure education, leisure consumption main literacy; strengthen the casual consumer products and services supply to meet the leisure and individual needs, promote the optimization and upgrading countermeasures of leisure consumption of urban residents. The structure of the paper is divided into six chapters. The first chapter is an introduction on the purpose and significance of this study, overview and evaluation of research at home and abroad, and briefly describes this research ideas and research methods. The second chapter analyzed theoretically the casual economics meaning overview of the consumption trends of leisure consumption characteristics as well as our leisure. Chapter according to the results of the questionnaire, the status quo of Loudi Urban Recreation Expenditure analysis and profiling the residents leisure consumption misunderstanding with the problem. Chapter IV use of questionnaire data obtained factor analysis model, an empirical analysis of the factors affecting the leisure consumption of urban residents in Loudi. Chapter Loudi leisure consumption of urban residents from three angles of leisure and consumption purposes, harvest, and evaluation of the status of the city leisure satisfaction. Chapter VI make a summary of the full text and put forward countermeasures and suggestions to promote the upgrade of the leisure consumption of urban residents.

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