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Research on Innovation of the Governmental Tourism Management System of Our Country

Author: QiaoJing
Tutor: WangZhenRong
School: Shanxi University
Course: Administration
Keywords: Governmental tourism management system Governmental functions Public product Public service Tourist market
CLC: F592.1
Type: Master's thesis
Year: 2009
Downloads: 359
Quote: 3
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Abstract


In recent years, the tourism of our country has greatly developed, and by the year 2020 as predicted, our country will be one of the greatest tourist countries of the world. Under the government-dominated strategy, the scale of tourist industry has been continuously increased, and the comprehensive capability of tourist reception in urban areas has been unceasingly improved. At the same time, the development of rural tourism has injected new energy to rural economics, people’s tourist consuming need is blooming, tourism has become a most important part of life of the residents, and tourist industry is playing a more and more significant part in national economy and social development, tourist administrative organizations have enhanced their position. The governmental tourism management system has experienced three stages-the reception-for-foreign-affairs oriented, controlling oriented and government dominated systems, and has achieved the transformation from department industry to great industry of tourist industry in a real sense. As the socialist marketing economy and environment home and abroad changes, the inner and outer environment of tourist industry is changing, too. In order to promote the tourist economy development, departments of tourist management need to convert their conception and functions, and perfect their administrative system. The purpose of this article is to give advice to government to establish a new system of tourism management, perfect the institutional system and convert government’s functions, thereby accelerating tourist development and fully playing the functions of tourist industry.This article starts from the necessities of innovation of governmental tourist management system of our country, analyzed the necessity for government to interfere in tourism management and the realistic need for the innovation of governmental tourist administration. It follows with the theory basis of the article-the sustainable development theory, new public administration theory and new public service theory. Using historic method, the article reviews and comments on the portrait of governmental tourist administrative system, and at the same time, points out that on one side, government-oriented strategy for tourism development has established the position of tourist industry and greatly enhanced the comprehensive strength and international report; reinforced construction of tourist legal system stimulated the formation of tourist industrial management system and the criterion of tourist market; the government has done great contribution to offering public products and improving general tourist environment. On the other side, the government-dominated strategy for tourism management has brought about problems, for example, district protection and governmental offside has deteriorate the sufficient and effective collocation of tourist resources, to some extend oppressed the development of tourist market and tourist economy. Therefore, government of our country needs new strategy to boost tourist growth. By analyzing the present pattern of governmental tourism management of our country and by studying the relationship between tourist management organizations of all levels, the article indicates the problems of present tourist management system in the body, methods, aims and results of tourist management, and designs a new system of government tourism management-government, society, enterprises and civics all together as the main management body, realizing economic, social, environmental and cultural benefits as aim and satisfying the civics as evaluation standard. The system gives new requirements to tourism management of the government, which is to take service as leading conception, civics’ satisfaction as purpose, limited and open government as method, as well as fulfilling the sustainable development of socialist tourism and establishment of service-oriented government by perfecting the legal system, improving government’s capacity of managing tourism by law, strengthening the social responsibilities of main bodies of tourism management and cultivating public sense.

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CLC: > Economic > Tourism economy > China 's tourism industry > Planning and management system
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