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The Research and Countermeasure of the Red Cultural Resources’ Development and Utilization in ZaoZhuang

Author: LiLei
Tutor: WangGuangZhen
School: Shandong University
Course: Historical Geography
Keywords: Zaozhuang city Red cultural resources Development and utilization SWOT analysis
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 286
Quote: 4
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Abstract

In recent years, the domestic Red Cultural tourism market continues to become more and more popular, the state and Shandong Province issued a series of preferential policies which encourage the development of Red Cultural industries, Zaozhuang city, is extremely rich in the Red Cultural resources, and was named as the " The educational base of national patriotism." Zaozhuang is the southern gateway of ShanDong, the national well-known revolutionary old areas of Yimeng mountain, and the hometown of railway guerrilla and Taierzhuang battle. It is at the junction of four provinces of Jiangsu, Shandong, Henan and Anhui, and the Beijing-Hangzhou Grand Canal, Beijing-Shanghai Railway, Beijing-Shanghai high-speed railway and the Eurasian Continental Bridge Longhai Railway is in this intersection. It is the cross between south and north, east and west, and the central city in the Huaihai Economic Zone. It has enjoyed the reputation of being a "Oriental bridgehead".In recent years, the red cultural resources of Zaozhuang, with its high taste and deep meaning, attract the attention of many researchers. But in general, it is mainly focused on the introduction and promotion of the red tourism, rarely involving the Red Cultural Resources development and utilization. This paper is based on the analysis of literature data and practical survey data, using history, tourism, culture, and other scientific methods. It analyzes the current situation of the Red Cultural Resources Development and problems and advances the countermeasure of development and utilization, which is used to guide development and utilization of the Red Cultural Resources in Zaozhuang, incarnating its value and exerting functions.In addition to introduction and conclusion, this article mainly researches the Red Cultural Resources development and utilization in ZaoZhuang from the following three parts:First is the overview of the red cultural resources. It has three aspects: 1、understanding the Red culture and Red Cultural Resources and its characteristic from the view of conception; 2、introducing the classification of the red cultural resources from exhibited form of the Red Cultural Resources; 3、expounding the realistic significance of the Red Cultural Resources.Second is the SWOT analysis of the red cultural industries in Zaozhuang. It mainly has two aspects: 1、The survey of the current situation of the Red Cultural Resources development and utilization in ZaoZhuang. 2、Build a SWOT model which is based on the analysis the Red Cultural Resources development and utilization in Zaozhuang, combining the way of SWOT qualitative analysis and quantitative analysis, analyzing the advantages and disadvantages, the opportunities and threats in developing the red culture industries in Zaozhuang, at last progressing the research of the strategic combination, defining its overall development strategy.Third is the countermeasure of the red cultural resources development and utilization in ZaoZhuang. It has three aspects: 1、Through the amount of researches in the field, point out the problems and disadvantages in developing the red cultural resources in ZaoZhuang; 2、Analyze the problems existing in the development and utilization of the red cultural resources and find out the reasons for the existence of the problem; 3、According to the problems, advancing the countermeasure about the development and utilization of red cultural resources, and respectively expounding four major areas in details: the integration of resources, build brands, scientific planning and development of human resources.The development and utilization of the red cultural resources is a major cultural projects. This research subject is to enrich the theory of red cultural resources and deepen the practice of the study. It is of great importance to the comprehensive and harmonious development of the society and economy in ZaoZhuang. Therefore, Zaozhuang City is going to exert its advantages, around the Taierzhuang, baodugu, weishanhu, and meticulously to create the red cultural brand, and strive to nurture the red cultural tourism become the large scale, strong and sustainable development important industry.

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