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Chinese retail enterprise's core competitiveness study

Author: YiXiangHui
Tutor: JiangYunTong
School: Xiangtan University
Course: Business Administration
Keywords: Retailers Core competencies Create a schema Cultivate ideas
CLC: F721
Type: Master's thesis
Year: 2008
Downloads: 303
Quote: 1
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Abstract


Foreign retail enterprises to quickly enter the Chinese retail market , China's retail business suffered a huge hit. The face of high concentration of industry , firm size is limited, lack of competitive advantage and many other issues , China's retail enterprises in the fierce market competition environment to survive , we must accelerate the cultivation of its core competencies in order to gain a competitive advantage , so as to achieve a win-win with transnational retail giants purposes. Core competence is the most important companies have the resources and capabilities, is a source of competitive advantage . Papers in the absorption of previous existing research results , based on the enterprise's core competitiveness of retail research. Through the retail enterprise's core competitiveness fundamentals analysis : customer loyalty , store location, and supplier relationships , information management systems and low-cost operation . Retail enterprise's core competitiveness proposed the creation of the framework are: strategic integration , organizational integration, process integration . That the retail business by selecting the corporate strategy , the establishment of a learning organization and training market with the ability to respond to unforeseen retail enterprises core competencies to build the foundation , and then through the integration of strategy, organization and processes to foster retail enterprise's core competitiveness . Through these studies , got some more meaningful conclusions , the established retail core competitiveness of enterprises to create architecture for the retail enterprises to cultivate the core competitiveness provides a relatively scientific analysis tools.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
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