Dissertation > Excellent graduate degree dissertation topics show

IMC-YY strategic choice under uncertain environment

Author: ZhaoZuoHong
Tutor: XueQiuZhi
School: Fudan University
Course: Business Administration
Keywords: Ship repairs Competition strategy Uncertain environment Differentiation strategy Strategy implementation
CLC: F272
Type: Master's thesis
Year: 2009
Downloads: 26
Quote: 0
Read: Download Dissertation

Abstract


IMC-YY is a joint venture new ship repair yard which put into operation in 2006; Sales revenue was growth more than 100% per year from 2006 to 2008. 2008 output value was reached to 830 million RMB and it has been ranked among top ten in Chinese ship repair companies this year. However, globe financial crisis broke-out from 2008 second half was affected badly and increasingly to globe economy, the United States, Europe and Japan have faded past flashy, the performance of new economy group have also drop from their peak. The marine industry has been drag into very poor situation and nearly six years of booming market concluded thereafter.The fierce market competition is inevitable in the state of the overall market downturn. Under such uncertain environment, how to break the constraints, how to grasp the opportunity to become a fateful ship-repair yard, selection of appropriate development strategies is become top critical.Leading by the theories of competing strategy, we have studied on IMC-YY Shipyard’s strategy analysis, strategy design, strategy selection and strategy implemenet. Through out the study of globe ship-repair environment, Shipyard internal environment and Shipyard’s various capabalities in detail, we have defined the opportunities and threats, strengths and weaknesses of Shipyard. Using SWOT analysis model with supplement of uncertain environment analysis, we have formed the corresponding strategy proposal of the company.According to actual situation of the company with combines the feature of ship repairing industry to orient company in the market, and forms the strategic guiding principle which is "Strengthen the Outstanding Feature, Making Changes with Steady, Expansion by Following Tide". By comparing the three basic competition strategy and combining company’s own feature and the location in its industry with company’s future development, it mainly adopts differentiation competition strategy to differentiate its products and management from other enterprise in order to have advantage position in the competition.Finally, according to differentiation competition strategy, Shipyard has to fulfil all requirements on the aspects of company organization structure, strategic management of human resource, production management and client’s relationship management, which ensures that the company can effectively implement the strategy.

Related Dissertations

  1. Based Capital Perspective outdoor new media strategic research and case studies,G206-F
  2. Tianjin Fisheries Group fisheries development strategy and execution of,F326.4
  3. The Research of Illumina China Competition Strategy in High Throughput DNA Sequencing Market,F279.26
  4. Study on the Market Competitive Strategy and Its Implementation of Maoming Telecom Company,F626
  5. Competition Strategy Research on China Unicom 3G Business,F626
  6. Full service operation , Zhanjiang Unicom Study of Competitive Strategy,F626
  7. The Research on Competitive Strategy of Yiyang Telecom CDMA Services,F626
  8. Study on Customer Retention Competitive Strategy and Its Implementation of Conghua Telecom Company,F626
  9. Beihai government and enterprise customers differentiated Telecom Marketing Strategy,F626
  10. Guangxi Branch Railway Development Strategy of value-added services,F626
  11. Study on the 3G Competitive Strategy of China Telecom Hainan Branch,F626
  12. State-owned Correspondence Enterprise Developmental Srategy Research,F626
  13. The Study on International Strategy of Haoyou Company,F279.26
  14. Analysis Branch of China Mobile Shihezi full-service marketing strategy,F626
  15. The Development Strategy Research of China Tietong Jilin Branch,F626
  16. NONM Group Corporate Cultural Study Based on the Strategy-Change,F270
  17. Matsukawa Enterprise Development Strategy,F279.23
  18. Tambor Garments Co., Ltd. of competitive differentiation strategy,F426.86
  19. Zhengzhou High-tech Zone Investment Research,F127
  20. The Research on Competitive Strategy of Yi Yang Mobile Communication Company,F626

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
© 2012 www.DissertationTopic.Net  Mobile