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The Ht company Marketing Strategy

Author: LinBin
Tutor: JiangQingYun
School: Fudan University
Course: Business Administration
Keywords: industrial marketing customer value Marketing Strategy Relationship Marketing
CLC: F274
Type: Master's thesis
Year: 2009
Downloads: 79
Quote: 0
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Abstract


The financial crisis that started in 2008 has already to spread to the real economy, economic recession led to reduced consumption, transfer to the industrial market, starting from the sharp drop in corporate orders. In the fierce competition, industrial enterprises, the real response can be taken is limited, if no suitable competitive strategy and marketing strategy, most enterprises can only be that price, which is tantamount to quenching thirst with poison.In this paper, take HT face marketing problems for an example, analysis of industrial flat belt market and customer, by studying the HT ’s market demand, competition, internal and external state of the environment, clearly the company’s strengths and weaknesses and put forward the HT ’s "Industry experts "competitive strategy. And make use of relationship marketing, customer relationship management-related theories and existing research results, combined with industrial flat belt’ s industry characteristics and the HT ’s current state of development, given the relationship between the HT ’s marketing strategy and a detailed listing of customers to obtain the corresponding strategy, customer retention strategies, and customer expansion strategy.By the HT ’s competitive strategy and marketing strategy research, can provide a reference for other industrial enterprises, but also be able to enrich and develop the industrial enterprises in applying the theory of relationship marketing practice case.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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