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The Effect Mechanism Study on Tourism Decision-Making Behavior of Urban Residents in Fuzhou Based on AMOS Technique

Author: QinJunLi
Tutor: LinZuo
School: Fujian Normal University
Course: Human geography
Keywords: Urban residents in Fuzhou Tourism decision-making behavior Effect mechanism Structural equation modeling
CLC: F224
Type: Master's thesis
Year: 2009
Downloads: 194
Quote: 1
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Tourism behavior of people became even more diversified, individualized and self-reliance with the development of current tourism industry. Tourism decision-making behavior plays an important role in the course of activity. As one of the first batch Chinese coastal cities opening to the outside world, the city development has been speeded up remarkably, under Fujian province put forward "Building the economic zone on the west side of the straits" strategy. Increase in residents’ income spur greatly the consumption growth of urban residents in Fuzhou, at the same time, it showed up the diversity to tourism demand and self-reliance to tourism decision-making behavior of urban residents. Therefore, in the new wave of tourism competition globalization, how to find the regularity properly about the tourism decision-making behavior of urban residents in Fuzhou,_to meet tourism requirement, to improve the rate of return, it has become an important and urgent question for the tourism industry in Fuzhou.On the theme "effect mechanism study on the tourism decision-making behavior of urban residents in Fuzhou", the paper attempts to test factors of Fuzhou residents’ tourism decision-making behavior with the 722 efficient samples through the 23 selected indicators. The paper extracts five dimensionalities based on factor analysis (including service and management of scenic spot, social conditions of destination, information perception, individual social and economic conditions, and attitude perception), and a conceptual model is analyzed with structural equation modeling procedures Amos6.0. From the angle of influencing factor, it can intuitively reflected the internal structure relations, and emerge factors’ immanent regularity on the tourism decision-making behavior of urban residents in Fuzhou. From the angle of microcosmic factor, tourism decision-making behavior of different gender residents was compared and analyzed. The result on a basis of the reasoning of final model was prominent. The scientific distinction about the final structural equation modeling was reflected. The conclusion has tremendous theoretical and practical significance of establishing the project of tourism marketing scientificly, guiding tourism market subdivision and promoting the development of tourism destination product.

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