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Management Strategy Research on Retirement Organization Run by Private Sectors

Author: ZhouLiuJian
Tutor: HeJinSheng
School: Tianjin University
Course: Business Administration
Keywords: Pension trends Pension institutions Pension market Business strategy Services for the Aged
CLC: D669.6
Type: Master's thesis
Year: 2009
Downloads: 319
Quote: 0
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Abstract


The 21st century is the era of an aging population. All developed countries in the world has entered the aging society, many developing countries have been or are about to enter an aging society. In 1999, China has gradually entered the aging society, early entry into one of the developing countries of the aging society. According to authoritative statistics, as of the end of 2007, China's 60-year-old and older population reached 153 million, accounting for 11.8% of the total population. Aging of the population, brought a great impact to the development of China's economic, social, political, and cultural aspects of the huge pension, health care, social services and other aspects of the older age groups demand pressures and growing over time . Meanwhile, the national long-term commitment to the important task of the social welfare, pension services has been difficult to meet older people's growing material and spiritual and cultural needs. Our existing welfare facilities for the elderly and funding is a serious shortage of government welfare institutions, on the other hand, continue to use the system and the mode of operation and management under the planned economy era, the lack of marketing ideas, weak sense of competition, poor service features and service levels, while the development of private pension institutions, national laws and regulations, policies, financial credit measures imperfections, coupled with the lack of theoretical studies, the survival and development of the existing private pension institutions difficulties, no laws, unsystematic, etc. This not only affects the shackles of a positive and active aging industrial development of private enterprises, as well as incompatible with the original intention of the socialization of social welfare reform in China, however, the market and privatization of the aging services industry is the development of China's market economy an inevitable trend. The thesis-based market services marketing theory, based on the sustainable development of the private pension institutions to study the living environment and business strategy of the pension industry, allowed to play the private enterprise aging industry enthusiasm and superiority. First analyze the basic concepts of pension institutions from the point of view of the demand for pension services, as well as the theoretical basis of the study. Then analyzed the pension service industry environment, the competitive structure of the pension services industry. Pension based on quality of service, a virtual corporate brand chain operations and conditions in the human capital, advocate a full service, process, standardized business strategy. In order to explore with Chinese characteristics, the survival and development of the private pension institutions Road, in order to be able to lead and promote the development of China's aging industrial private pension institutions. The innovation of this paper is based on the sustainable development of the private pension institutions for the first time, explore the business strategy of the private pension institutions play a backbone role in China's social pension service embodies. In the current pension service system of our society is not perfect, private enterprises also do not want to get involved in the pension services industry, has been involved in the private pension institutions development difficult, undoubtedly Stones from other hills may serve to polish jade, expect people from all walks of life to pay attention to.

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CLC: > Political, legal > China's political > Social life and social issues > In the elderly
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