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Improve Value Service to Increase Competition
Author: WeiNing
Tutor: HuangLuJin
School: East China University of Science and Technology
Course: Business Administration
Keywords: Value added service Value chain Value competition Multinational trade company
CLC: F743.2
Type: Master's thesis
Year: 2012
Downloads: 32
Quote: 0
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Abstract
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The paper focuses on the Multinational trade group as an international trade intermediaries face of the complex international trade environment, how to choose its own development strategy, through value-added services to improve competitiveness and build up their own core competencies. In this article, the Multinational trade group TW’s case, based value-added services to improve the competitiveness of the study, designed for the majority of international trade intermediaries on how to survive and develop ideas and provide a reference.Based on Michael Porter’s value chain theory, the paper discusses the possibility of value-added strategy in its value chain for a foreign trade enterprise. Firstly, the author tries to give a whole picture of foreign trade and international purchasing industry; then, the author analyses the TW group, as a multinational trade firm, compares the research in the localization and globalization, towards its core competence; finally, the author discusses how to enhance the TW Group competitiveness through value-added services, through the use of flat organizational structure, management, optimization of the value chain; by optimizing supplier management and customer management integration of the value chain; developed by globalization and localization co-develop the brand in order to enhance the core competitiveness.
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CLC: > Economic > Trade and Economic > International trade > International Trade Organizations and Conferences > International trade organizations,traders
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