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Motor vehicle insurance business of the Chengdu Branch of PICC

Author: NieXin
Tutor: ChenYi
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Car insurance Channel Marketing
CLC: F842.6
Type: Master's thesis
Year: 2008
Downloads: 69
Quote: 2
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Abstract


China since 1979 to restore domestic insurance business for nearly 30 years, the insurance industry is booming, both from the pace of development, or from the contribution to GDP, the contribution of the financial contribution and employment indicators, should belong to the growing a sunrise industry. : Business entities continued to increase. Paul exclusive, from 1986 to the end of 2007 109 Insurance business to grow rapidly. Premium volume growth from $ 4.6 billion in 1980 to 703.576 billion yuan in 2007. 3, the regulatory system of the insurance market and constantly improve. Supervision of China's insurance industry has experienced no separation of the initial stage of the insurance regulatory and insurance operations, insurance Provisional Regulations on Enterprise Management \months of the establishment of the China Insurance Regulatory Commission. 4 business philosophy, science and technology content has been increasing. Motor vehicle insurance as property insurance premiums accounted for the largest insurance has been that the various insurance companies premium income, the main source. In 2007, the national property insurance premium income of 208.648 billion yuan, 158.632 billion yuan of motor vehicle insurance premiums. Motor vehicle insurance premiums in the property insurance premium income accounted for 76.03%. 2010 car ownership in China will reach 20 million, motor vehicle insurance premium income of more than 400 billion yuan, the market prospects are very optimistic. However, the country's auto insurance market in 2007, there have been losses, together, the auto insurance market: the price war has weakened the profitability of the industry, the channels the chaos increase the unnecessary transaction fees, claims vulnerabilities caused by excessive compensation cost three big problem. Chengdu Branch of PICC as property insurance market in Chengdu, the highest share of the insurance company. Property insurance market share of 26.87% in the end of 2007. 2007 full jurisdiction underwriting auto insurance 275000 auto insurance business premium income of 846 million yuan, an increase of 145.6 million yuan, a year-on-year increase of 20.78%. Claim expenses of 393 million yuan, an increase of 587 million yuan, an increase of 1.5%, claims control at a low level; simple payment rate was 46.46%, down 8.81 percent; combined ratio was 58.83%, down 6.37 percentage points. In the case of the national auto insurance loss, PICC Chengdu in 2007, auto insurance underwriting profit of 72.34 million yuan. PICC Chengdu, the indicators are in a good direction in the development, and also have the advantage of brand, market share, IT technology, network, human resources, but we also see the presence of the Chengdu Branch of People's Insurance market share declined over faster business growth compared to the slow the auto renewal rate is lower, the market less competitive. Also facing the adjustment of national and industry laws and regulations, the main players in the market is increasing, the decline in commercial insurance rates, and other challenges of the company's new marketing model. The contents of this article consists of five main parts. The first chapter is the Introduction section, which discusses the purpose and significance of the thesis, the main research method, the basic idea of ??the paper and a logical structure. Chapter II Chapter papers the main part. The second chapter provides an overview of the status of China's insurance market, a brief review of the development and current status of China's insurance industry, as well as the characteristics of the current situation and development of the property insurance market. The third chapter is the car insurance market from macro to micro, from the national to Chengdu, from the industry to the company's analysis of PICC Chengdu in the auto insurance market environment, combined with the company's own actual situation, the company's advantage disadvantage analysis, opportunities and challenges for comparison. The fourth chapter is the assessment of the PICC Chengdu auto insurance channels, controlling the two aspects of direct marketing channels and indirect marketing channels, respectively, under the marketing model assessment found that the problems which exist from the economic channels. Chapter PICC development of the strategic plan of the Chengdu auto insurance, from external to internal, from marketing to management, from the existing to the innovation put forward their point of views and opinions on the company's auto insurance work. The main advantage: one close to the actual topic. With the development of China's economy, the motor vehicle insurance are more and more people in contact with and concern of the context of their own personal experience and practical work on the motor vehicle insurance market situation and the problems faced by the company and solutions . Second, the data is comprehensive, detailed, and reliable. Of convenience With jobs, relatively easy to collect more detailed than the industry data company data to readers more fully discussed in the company's operating status, the problems faced. Third, the recommendations of the high feasibility. Of five years according to their own experience, and combined undergraduate insurance with theoretical knowledge, more comprehensive and viable company auto insurance work recommended. However, due to the lack of ability of the author, for many of the problems of thinking and understanding may not go far enough, even in the presence of errors, I hope teachers and students hesitate to correct me.

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Various types of insurance
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