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The A property insurance company Micro message construction project of the public platform design

Author: GuoXing
Tutor: WangYaZuo; XiongZhiGuo
School: Capital University of Economics
Course: Insurance
Keywords: car insurance micro letter the project design the service platform
CLC: F842.3
Type: Master's thesis
Year: 2014
Downloads: 14
Quote: 0
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A theme of this paper is to study property insurance company micro-channel publicplatform for building design and feasibility studies. Research goal is to explore the developmentof a common platform suitable for micro-channel A property insurance company’s developmentprograms. In this paper, the "wet world" theory, based on practical experience of domesticproperty insurance company Micro Four Letter common platform, combined with A&Cdevelopment status, development status, development strategy, corporate resources, propertyand casualty insurance company raised A common platform for micro-channel design programis designed around the concept of program design, program design conditions, the specificcontent of the program design and program design specifically addressed the core points,which focus on program content model of social marketing, underwriting customer servicemodel, service model claims three specific design. Finally, the program operational problemsthat may arise predict, A common platform for property insurance companies operating in themicro-channel problems you may encounter include user consumption habits of culture,security analysis of user data, the impact of new social software in three areas, and proposedspecific response

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Insurance organizations
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