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Peri-urban rural credit cooperatives Market Positioning of

Author: ZhuYuHui
Tutor: LiuChengYu
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Rural credit cooperatives Outskirts of the city Market positioning SWOT analysis
CLC: F832.35
Type: Master's thesis
Year: 2008
Downloads: 80
Quote: 1
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Abstract


Rural credit cooperatives are an important part of China's financial system plays the role of financial support for agriculture the main force . The market positioning of the rural credit cooperatives, rural financial reform has been the focus of everyone's attention . In this paper, Chengdu Pi County rural credit cooperatives , for example , the use of strategic management knowledge, SWOT analysis , sub- chapters on the outskirts of the city of rural credit cooperatives internal environment and the competitiveness of analysis to explore the outskirts of the market positioning of the rural credit cooperatives , and propose appropriate development strategy . The first chapter a detailed analysis of the external business environment on the outskirts of the city of rural credit cooperatives operating . First , Pi County , for example , introduced the outskirts of the city 's overall economic development situation , and then describes the macroeconomic environment of the rural financial market , focusing on the new characteristics from the National Rural financial markets and peri-urban areas of rural financial markets are characterized by two aspects , summed the characteristics and needs of the rural financial supply conditions and trends , and pointed out that the main problems in the financial relationship between supply and demand in rural areas . Chapter II of the internal environment of the peri-urban rural credit cooperatives for analysis. To the Pi County rural credit cooperatives , for example , from the resources, organization and internal management of the analysis . The third chapter analyzes the outskirts of the city of rural credit cooperatives competitiveness. The SWOT analysis method , its competitive advantage , business disadvantage , operation and development opportunities , development threats for detailed analysis. Chapter strategic choice of the market positioning of the peri-urban rural credit cooperatives . Follow the basic principles of positioning based on the positioning of the peri-urban rural credit cooperatives as the community finance development model . Chapter positioning options , peri-urban rural credit cooperatives to achieve the main path of market positioning . Propose specific measures proposed in terms of business development, organizational structure , property rights system , the internal management . Of course, since I limited knowledge , the text will inevitably lead to errors and omissions , to urge teachers , academics wing . Heartfelt thanks !

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks > Financial organizations in urban and rural areas
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