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In today 's increasingly frequent international trade , the development of Sino-Japanese trade concern , which is worth mentioning is the Sino-Japanese trade in agricultural products . Japan is the largest export destination of agricultural products in China , Sino-Japanese trade in agricultural products account for about 1 / 3 of the entire trade volume of agricultural products in China . Due to resource constraints , Japan 's agricultural market demand gap , which has brought opportunities for China's agricultural products to enter the Japanese market . However, on the one hand, Japan 's agricultural market , between China and the United States , European Union , Australia and other major supplying countries launched a fierce competition . The Japanese government , on the other hand , in order to protect their agricultural development , to protect the interests of its farmers , to take the obvious or hidden trade barriers to limit imports of agricultural products . In recent years, China 's agricultural exports to Japan is increasing , but the growth rate of exports , the proportion of exports has decreased , the endless agricultural trade friction between China and Japan , so how to enhance the competitiveness of Chinese agricultural products on the Japanese market is particularly important . This paper introduces the theory of the international competitiveness of agricultural products , by exploring the structural characteristics of the Japanese market , policy environment , economic environment and population, environment, analyze the competitive environment of Japan 's agricultural market . Based on the understanding of the characteristics of China 's agricultural exports to Japan , the use of the market share , the revealed comparative advantage index and quantitative analysis of the competitiveness of Chinese agricultural products on the Japanese market , to arrive at China's agricultural products in the Japanese market advantage , but found its advantage in the increasingly fierce competition in the market gradually weakened . There is a wide gap in quality competitiveness compared to other countries , there is scarcity of productive resources , quality and safety management is not standardized , technological backwardness and export support policy unsound disadvantage . On the basis of this study , the paper argues that the Government should improve the domestic support to agricultural enterprises , improve the technical standards of agricultural products , the regulatory mechanism , at the same time requires companies to actively cooperate with the rapid response mechanisms , improvement of agricultural scientific and technological content , strengthen security management and improve agricultural products to Japan export structure .
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