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Business Plan of the Asia-Pacific International Hotel Supplies Market

Author: LuoGuoXin
Tutor: ShaZhenQuan
School: South China University of Technology
Course: Business Administration
Keywords: Business Plan Hotel supplies industry Asia - Pacific International hotel supplies market Project Orientation Financial evaluation
CLC: F724.1
Type: Master's thesis
Year: 2009
Downloads: 218
Quote: 1
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Abstract


The rapid development of the hotel industry , but the original should keep pace with even one step ahead with the hotel supplies industry is far pull in the back , for the healthy development of the hotel industry , hotel supplies rapidly maturing industry - the industry needs a leader ! Supplies along the hotel industry looked trajectory of development , it has gone through the first generation , the second generation ... the first generation , the professional market has not yet appeared , scattered businesses demand gradually clusters of similar businesses , began to focus on sales , showing a point-to- point market transactions , the initial stage of this stage of the professional market called the hotel supplies ; the second generation , with the continuous development of the hotel industry , scattered businesses demand more and more , and gradually form a cluster effect , the professional market is emerging and development , and began spawned various functions supporting the hotel supplies professional market , at this stage , which we call the intermediate stage ; Today , we should stand in the perspective of the industry , full service throughout the hotel industry comprehensive wholesalers not only do more to be done to complete service provider ; must not only win the market , but also to the pilotage industry ... this is the image of the project location ! backed by one of the most developed cities in the national hotel industry in Dongguan , existing The scale of 130,000 square meters, the 180 acres of reserve land , and the project itself won government support . As an advocate of Dongguan first professional hotel supplies wholesale , has been committed to build and promote the hotel supplies . Investigation and analysis of the business plan through the background of the project 's industry , market prospects , marketing , hotel supplies market status and future trends , combined with the actual situation of the project , macro, micro , and competitive analysis ; project positioning develop marketing programs ; financial analysis and risk assessment and the use of related data and economic theory , comprehensive demonstration of the project is technically advanced, practical and reliable , economically reasonable and have better earnings in the financial ; thus proving the business plan is feasible .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > Wholesale trade
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